Jo Ann Pina

Acclaimed Expert in Cross-Cultural Communication
Fee Range: $5,000–$7,500 [FEE NOTE]
Travels From: Arizona

Dr. Jo is an ethnically diverse speaker who truly excels in cross-cultural communication. She is the daughter of a migrant worker, a first-generation Hispanic and she is the only Latina PhD in the National Speakers Association. Born and reared in Texas during the Civil Rights movement, she is the only one of four children to survive childhood.

As a result of her cultural heritage and the challenges she experienced in her early life and later in her career, she has focused her research, book, articles and training seminars on bridging the communications gap among Anglo Americans, African Americans, Hispanics, Asians and women to increase understanding, cooperation, success and productivity.

As a teenager in San Antonio, Dr. Jo challenged the administration of a private girls' school to reverse her assignment to classes well below her achievement level—clearly a racially motivated policy. Dr. Jo relates her experience with the Sisters of Incarnate Word in the first chapter of her book, Getting Across...Your Message, Your Ideas, Your Meaning.

Barely 18 and reeling from her mother's death, she applied for a summer job to earn tuition money for fall classes. Her first interview with a finance company required a placement test. Imagine her surprise when the office manager stopped her before she completed the math section, informing her that time's up. He'd never mentioned it was a timed test. When she challenged him, he simply said, "You failed the test, and taking it over won't improve your score."

"How can I fail a simple arithmetic test when I've passed college calculus and physics?" she asked. He ignored her and walked away. It didn't take Dr. Jo long to realize she'd just experienced her first episode of job discrimination. Dr. Jo's extensive experience is literally a "who's who" in the industry. She is listed in "Who's Who" in American Universities, serves on the Board of Directors of both the National Speakers Association's Los Angeles Chapter and Growth Strategies, Inc., and was a fellow with the National Hispanic Leadership Institute.

Dr Jo is a former professor and counselor at Montgomery College and corporate trainer for Anthony Robbins. She's currently on the graduate faculty at Johns Hopkins University. She earned her PhD at the American University in Washington, DC, and her MA at Hood College. Dr. Jo is a certified Myers-Briggs trainer, a mediator and an executive communications coach. She is the innovator of the F.A.S.T. approach to success. And Dr. Jo has the only values-based model for understanding cross-cultural communication. Dr. Jo relocated to the West Coast to be closer to her daughters and grandsons.

Most Requested Topics:

  • How Inclusive Is Your Company? : Is you company is struggling to recruit and retain a strong multicultural workforce? You're not alone. Corporations often wonder why they struggle to recruit, retain and promote members from other cultures. Successful recruitment & retention is linked to both proficient cross-cultural communication skills and inclusion practices. It goes beyond traditional diversity. If your company is in a quagmire or losing ground recruiting and retaining a strong multicultural workforce, Dr. Jo can provide the missing piece for real success in this age of multicultural, dual gender workplaces. Strop struggling and call Dr. Jo to bridge the communication gap between, Anglo Americans and Hispanics, Asian Pacific, African Americans, and women to increase understanding, cooperation and productivity.
  • Effective Leaders Are Not Always Born, But They Can Be Trained : A great leader knows not only how to motivate the team, but to mentor individuals as well. In today's multicultural society, chances are leaders must manage a team of individuals not only of varying sexual and religious orientations, but also of diverse ethnic and cultural backgrounds. Leadership and management effectiveness is at least 75% communication. It is difficult enough when all employees come from similar cultures, backgrounds, or career tracks...and use the same language. Add to this environment a culturally diverse workforce and the complexity of communication increases exponentially.
  • Is Your Company Struggling to Recruit and Retain a Strong Multicultural Workforce?: If you company is struggling to recruit and retain a strong multicultural workforce, Dr. Jo can provide the missing piece for real success in this age of multicultural, dual gender workplaces. Corporations often wonder why they struggle to recruit, retain and promote members from other cultures. Why is that?
  • Harness Your Share of the Huge Multicultural Market: Companies and entrepreneurs often miss market penetration because of the failure to understand the target group's cultural values and customs. Stop losing your share of the huge 2 trillion dollar multicultural market! Getting your share requires more than translating your English materials into Spanish or re-shooting your ad or commercial with diverse talent. It demands really crafting and framing your message specifically for your target cultural market.
  • Guess Who's Coming To Business? : As the multicultural population in the US explodes, so does the market potential and multicultural workforce. Dr. Jo brilliantly bridges the communication gap among Anglo Americans, Hispanics and Asian Pacific Americans. Cultural, ethnic and gender programming often gives words and actions completely different meaning to people of diverse backgrounds. In today's multicultural, multiethnic, dual-gender work environment, we may all be speaking the same language, but we certainly are not communicating. Understanding the cultural values and customs of other cultures is essential in order to penetrate a cultural market and to reach your multicultural customers and co-workers.
  • Getting Across...Your Message, Your Ideas, Your Meaning: Hispanics are now the largest minority group in America. Dr. Jo can guide you and your staff to understand Hispanic/Latino values to better influence and motivate your Hispanic co-workers and customers. By understanding Latino cultural values, you will discover what drives behavior such as communication style and spending behavior to better capture your share of the surging $650 billion dollar Hispanic/Latino spending market.
  • Under-The-Table Rules Unwritten Corporate Secrets Every Leader Must Know: Find out in this entertaining session, corporate secrets that every leader must know those unspoken, unwritten corporate norms that can derail your career or propel it forward. A corporation's unwritten rules are influence by the founder's and executive leaders cultural and ethnic values. Often these unspoken rules contrast with the values and beliefs of people from different cultures. Accelerate your leadership ascent by uncovering your company's unwritten, under-the-table-rules.
  • Hot, Hot Hispanic Market: As I researched advertising targeted at the hot, hot Hispanic market $650+ billion dollar market many ads totally missed what might appeal to Hispanics. It is as if the ads were written for mainstream Anglo Americans and then simply translated into Spanish. They missed the essence of the culture and, consequently, miss the market. Reaching a cultural market like the Hispanic market also requires you and your co-workers to speak your benefits in such a way that it is heard by the other culture. This requires a level of cultural competency that many leaders lack. Stop making those little cross-cultural mistakes! Discover the secrets to understanding other cultures and reposition your company to reach its target cultural market. By understanding another culture's values and customs, your ability to influence and persuade members of that culture dramatically increases and so does the bottom line your profits.