Harry Beckwith is one the world's best-known and most respected marketers. He has advised 31 Fortune 200 companies in 17 countries and won the American Marketing Association's highest award for marketing effectiveness, for clients including: Target, China Fashion Council, Microsoft, the world's second largest labor union, and the Ladies' Professional Golf Association.
His four books have earned over $21 million in sales in 33 countries. His first, Selling the Invisible, spent 36 consecutive months on the Business Week best seller list. He is featured in The Secrets of World's Best Business Communicators and cited in over 90 other books on business.
Harry graduated with a Phi Beta Kappa key from Stanford University and with honors from University of Oregon School of Law, which led to a law clerkship to a federal judge and an advisory position to the U.S. Secretary of Transportation. In 1982, Harry left his trial practice and Oregon, and four years later was named creative supervisor of Carmichael-Lynch in Minneapolis, four times Advertising Age's choice as America's most creative agency.
Harry advises the Stanford University Department of Athletics and a cancer foundation, and teaches second grade part-time.
Most Requested Topics:
- Selling the Invisible: Hailed by the top executives of Procter & Gamble and ABC as "amazing," Harry Beckwith's painstakingly customized presentations on sales, marketing and customer service have earned perfect scores from over 96% of people attending his worldwide presentations--and prompted one executive to say, "you told our people things about our business that they didn't even know!" Drawing on unique examples -- Pulp Fiction, the mysterious success of Yahoo!, and stories of ugly kittens, Pablo Picasso, Bell South and many Fortune 200 clients -- Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.
- The Invisible Touch The Four Keys: The favored "four keys" presentation uses the very effective device of the famous 1970s Folgers Crystals commercial to answer the question, what attracts clients to your service and leads them to choose it? The four keys are: price, brand, packaging and relationship. For each key component, Beckwith offers vivid illustrations of companies succeeding in these areas. In each instance, he both outlines the issue and identifies specific steps people can take to improve their pricing, enhance their brand, and improve their visual presentation.
- Client Service and Relationship-Building What Clients Love: This presentation is an expanded version of the four keys presentation, and again reveals the nine keys - from affinity and predictability to the four most powerful words in any relationship - using vivid, and sometimes amusing, examples from many businesses of all sizes. This presentation is ideal for anyone in a company or organization that has contact with customers and clients, and is particularly well received by professionals, such as those in financial services, healthcare and technology services and consulting as well as consultants, accountants, lawyer and physicians.
- Sales and Marketing for Financial Services
- Business Development for Professional Services