James Andrews

Entrepreneur, Marketing & Advertising Visionary
Fee Range: $7,500–$10,000 [FEE NOTE]
Travels From: California
James Andrews is a U.S.-based entrepreneur with a huge passion and focus around innovation, entrepreneurship, culture and content storytelling. He is media host and founder of True Story Labs, an Atlanta-based consultancy that uses design thinking, data and hustle to deliver product and audience possibilities for clients. Their clients have included ABC Comedy “Blackish”, Metro Atlanta Chamber, The Israel Project, UAE Prime Minister’s Office (“Dubai Music Week”), and Charles and Lynn Schusterman Foundation. In 2015 Andrews co-founded and launched Ebola Deeply, a collaborative news site designed to tell the full story of the Ebola outbreak. Growing up in the entertainment business his formative years were spent as a record label executive at Sony Music in LA and NYC in what he refers to as the “original Lean Startup.”

Andrews previously founded Social People which was acquired by West Coast digital agency Studio Good in 2013. Social People which was based in Atlanta and Los Angeles was a strategic digital communications agency that helped brands navigate the social/mobile web thru data driven storytelling. Marquee clients included Nike, Beats By Dre, Lexus, The Grammy Awards, actress Jane Fonda and Equinox Fitness. In 2009 Andrews created #BeatCancer an online movement to raise awareness and micro fund raise for Cancer research. Launched over a dinner idea #BeatCancer garnered the 1st ever Guinness World Record for social media mentions and most importantly raised $70,000 for cancer charities in 24hrs via Twitter.

Before launching Social People, Andrews was Vice President, Ketchum PR and launched their initial global social media practice area for clients Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid. In 1999, Andrews built and sold email newsletter SoulPurpose.com to UBO a digital entertainment company. At the center of the NYC dot-com boom the company went on to raise $40m and hire 320 employees in 15 months. Soul Purpose and Andrews were both featured in the Wall Street Journal.

James Andrews has been a keynote speaker globally in Dubai, Tel Aviv, Abu Dhabi, Sao Paulo, Oslo and Jerusalem and was named to the Ebony Power100 list. He can be seen as a contributor on CNN, Fox and CNBC discussing digital trends and startups. James Andrews attended UCLA, grew up in Palo Alto, CA and is on the board at Univ. of Miami, Frost School of Music and Startup Atlanta.

Andrews has an ability to weave his unique career background in entertainment, technology, media and marketing to create new possibilities and products. When he is not managing a client’s vision for emerging technologies, lecturing at a university, or appearing on tv or radio, Andrews spends his time building experiments, developing new products and driving conversations online. Don’t be surprised to see him in your city meeting with investors, DJing a great party or appearing on your local morning radio show talking innovation, culture and technology. Atlanta is the city that he calls home and it’s from this home base that he is able to make magic happen.

Most Requested Topics:

  • The New Famous: How to Build Your Personal Brand