He presents proven and time tried ideas on the topics of business strategy, marketing, staff education, sales, and financial management.
A native of Fort Smith, Arkansas, Tom started his first job working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of seminars and writing magazine columns and books.
In addition to providing proven business building ideas through his writings in over 75 trade publications, Tom has authored twelve books on small business management and a college text book on small business accounting. As a speaker, Tom has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 8% of speakers worldwide. As a magazine columnist, Tom received multiple Jesse H. Neal award nominations
Tom and his wife Marilyn reside in St. Petersburg, Florida with their twin sons Darren and Blake.
- Black Ink Cashflow Management Secrets Your Accountant Never Shared
Sure, most all businesses get a financial sheet that is updated each month, but is it being utilized to its fullest? Do they create a cash flow chart? And have they established a set of goals, both long and short term? Seminar attendees will discuss examples of these, and create a plan for the future of their business. The EZ CA$HFLOW software program is provided to each participant for these seminars at a minimal additional price.
- Financial Management Skills Track Basic Financial 101
Too many business managers and owners rely on a bookkeeper or their accountant to track the financial data. If we were to give a quiz to these same people, we would likely find them lacking in basic financial knowledge. In this informative session, participants will obtain a well rounded understanding of how they can use the information to help them in better managing their business.
- Turning a Sales Flyer into a Sales Happening!
If your company promotes the use of direct mail sales flyers by retail merchants, this presentation is what you need to increase sales, increase the number of flyers distributed and increase the testimonials you receive from these merchants.
- The Internet is for the dough not just for the show!
Sure, every business has heard that they need to have a web site. And while many do, their site is little more than a billboard for their business on the information super highway. Attend this presentation and see how other businesses are creating websites that produce more sales than a store front location!
- How to put "Sizzle"on Your Sales Floor!
Businesses that have high average sales tickets and high sales per square foot do not do so by accident. During this presentation, techniques for improving both will be shown. And these ideas do not require a large budget!
- Power Promoting Ideas 2
Power Promoting Ideas is a retail seminar that puts people and ideas together. After having created a winner such as this, how do you follow up? With another edition of Power Promoting! With input by participants who have attended the first edition of the seminar, we have now produced another retail book and another round of profit generating ideas.If your organization has utilized Tom Shay’s Power Promoting retail seminars and your attendees are asking, “What’s next?”, then the only answer is Power Promoting Ideas 2.
- Marketing Skills TrackPower Promoting Ideas 1
Many retail businesses know how to advertise, but few know how to promote. See the special tweaks that will deliver the advertising message and bring the customer back. These retail management seminars are presented in such a unique and interactive manner that your attendees will be talking about the fun they had and the ideas they received long after the conclusion of your event.
- Small businesses don't die, they just commit suicide!
Reports from the US Census Bureau show as companies have downsized, and individuals decide they want to own their own business, there are more and more new small businesses being started. Yet, some 95% will not be in business to have their 5th anniversary sale, and only half of those will celebrate their 10th anniversary. Businesses with many years of experience are not immune to this problem. See why, Small businesses don't die, they inadvertently commit suicide!
- R.E.S.P.E.C.T. Business Strategies...'Retha-Style!
When she sang the song "Respect", Aretha Franklin probably knew she had a hit record. Shay says the song provides businesses with ideas to better understand what their customers want.
- Characteristics of a Successful Business!
From a suggestion of a person in a Tom Shay presentation, the question was asked, "What do you consider the characteristics of a successful business?" This presentation is available as a keynote by this title, and as a seminar entitled, "What it takes to become a 5 Star Business!”