Topics:

• Understanding and Managing Change
  A clear, simple, and effective communications process must be implemented in order to deal with generational change, technology change, customer expectation change, job change, and more. Scott Deming's 20-plus years of national advertising agency ownership and business consulting with multi-national, publicly traded companies, as well as small, independently owned entities has given him the experience and expertise to effectively deal with these issues. As part of the "brand building" process, it is imperative that management understands the techniques for creating an environment that welcomes and correctly manages change.
• One Team--One Brand
  This is where it all comes together! Great branding comes from turning typical customers into loyal, lifelong evangelists. Customers are transformed into evangelists by delivering unique, emotional, one-of-a-kind, unexpected customer service. But make no mistake--great customer service starts from the inside, and ultimately starts at the top. In this powerful, interactive program, leaders will better understand how to effectively communicate, motivate, and empower their people to work together toward one common goal--a goal that they not only understand, but wholeheartedly belie
• Leadership Essentials for Creating the Ultimate Corporate Culture
  Inspired employees, a winning and vibrant culture, ecstatic customers, a healthy bottom line, and a sustainable brand, all begin and end with great leadership. If you have a conference, convention, or leadership retreat on the horizon, look to Scott Deming for a leadership keynote or seminar guaranteed to be delivered with passion and filled with relevant, usable content. Scott’s depth and breadth of corporate experience combined with his unique, engaging speaking style make him the ideal choice for your next leadership conference. Scott is an expert at explaining the inner workings of leadership and culture. Scott illustrates how great leaders are comfortable with not being the smartest people in the room, but instead, surrounding themselves with people who are better than them in significant ways and who have aligning values. A great leader encourages everyone to come up with excellent ideas and doesn’t try to take the credit for the ideas of their employees or colleagues. Scott is experienced in speaking about cultures in many different types of agencies from non-profit organizations to international conglomerates.
• Rethink Customer Service: Giving Consumers the Ultimate Experience
  The needs and expectations of consumers have shifted dramatically over the past few decades. Today’s customers still want a great product at a reasonable price, but they also want a personalized, stress-free shopping experience that adds value to their lives. Businesses are building brands, weaving stories, and interacting with their audiences, yet in the first quarter of 2015, only one percent of U.S. companies actually delivered excellent buying experiences, according to Forrester’s Customer Experience Index. Organizations are training sales teams, using social media, and upgrading to the latest technology—what is it that 99 percent of U.S. businesses are missing? Consider my advice as a customer service keynote speaker: It’s time to rethink customer service!
• Create the Ultimate Customer Experience
  The key to having a successful business is establishing an open line of communication between the company and the customer. To create the ultimate customer experience, you must understand what you do, who you are, and what you sell, and then identify those who not only need what you have to sell but will buy based on why you sell it. Scott will help you discover the answers to these questions to gain a new understanding of your sales and customer service direction. The goal is to turn every customer into a loyal evangelist for life. Scott has that formula.
  
  Scott’s customer service seminar or keynote will greatly benefit your company in a number of ways. First, Scott will help you identify who you are as a business and what your role is within your market and community. Scott will then help you develop a brand that will attract and create a cult following. His methods and processes will show you how to use these techniques to connect with customers on a higher and more meaningful level, appealing to your customer’s behavioral and emotional needs. Scott will teach you how to align your perceptions of your business with the perceptions and expectations of your customers. He does this by getting you to start thinking as the consumer. You will gain a fresh insight into your business once you embrace this method. You will be able to shift between these two perceptions, which will allow you to reevaluate your methods of business and how you’re impacting the customer experience. Scott’s experience and processes are the keys to having meaningful interactions with customers, thus rendering your business irreplaceable in the minds of your customers.