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Joseph Jaffe

Joseph Jaffe

Conversational Marketing Guru
FEE RANGE: $25,000–$35,000 [FEE NOTE]
TRAVELS FROM: Connecticut
One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Chief Interruptor of crayon, a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation. Crayon's client engagements include The Coca-Cola Company, Panasonic, American Airlines, Kraft Foods and ooVoo. His first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising focuses on how advertising is evolving in a world ruled by an empowered consumer. His second book titled, Join the Conversation outlines the birth and rise of “conversational marketing” – a vision of literally what comes next and how marketers can become part of the conversation, instead of constantly disrupting it. Joseph is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School, as well as the Society for New Communications Research.

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