The “Instant Response” focus group technique pioneered by Dr. Luntz has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, the PBS News Hour, and Face the Nation.
Dr. Luntz was a Debate Night, Election Day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001.
Throughout his career, Dr. Luntz has worked for more than fifty Fortune 500 companies and CEOs. However, he is best known for political commentary – more media outlets have turned to him to understand the hopes and fears of Americans than to any other political pollster. He appears regularly on HBO and Fox News, having co-hosted many live primetime specials and dial sessions during the presidential debates. In both 2012 and 2016 elections, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders. He also served as a consultant to the NBC hit show The West Wing.
Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries on six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.
- A Behind-the-Scenes Look at Congress & the Legislative Agenda
A Behind-the-Scenes Look at the White House & Washington Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama's words as well as the President himself, having tested the President's speeches for Fox News, ABC News, PBS and HBO. To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress. He will share the wisdom and experience that helped write the Contract with America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents. This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.
- What's REALLY on the Mind of America
Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.
- It's Not What You Say, It's What People Hear
What's behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this presentation, based on his book Words that Work, Dr. Frank Luntz, widely recognized pollster and one of the most honored communication professionals in America today, not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Luntz's engaging and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day. From Dr. Luntz you'll learn: What CEOs need to say to please shareholders, avoid strikes and communicate effectively with customers;• How the right language can help solidify your brand and better market your organization• How "privatization" killed Social Security reform and how "personalization" can bring it back; The 21 best words for the 21st Century, and the 21 political words you should never say again ...ever.
- Focus on Your Organization
Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this - at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Luntz will bring your customers to you. Live. He can conduct a focus group in front of any size audience. There is perhaps no better way to "get employees on board" than to let them listen directly to what their customers think. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.