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John Sculley

John Sculley

Former President & CEO, Pepsi; Former CEO, Apple Computer; High-Tech Entrepreneur & Venture Capitalist
FEE RANGE: $75,000–$100,000 [FEE NOTE]
In his presentations, John Sculley shares the business secrets that he employed to catapult Apple and Pepsi to the most recognizable brand names in their categories. Sculley was Pepsi CEO for 5 years during which time the company's successful "Pepsi Generation" and "Pepsi Challenge" marketing campaigns enabled Pepsi to become the largest selling packaged goods in America. In 1983, Steve Jobs recruited Sculley to Apple to bring big brand marketing to the high tech industry. Together, Jobs and Sculley successfully launched Macintosh and Desktop Publishing.Today, Sculley is focused on sharing his considerable experience with corporate executives, “serial entrepreneurs,” and third-wave companies that are not afraid to take risks, to adapt to change, or to use technological advances to achieve their goals. He is currently working with a handful of start-up companies that are using advanced digital technology to produce health-care-related tools – tools that have the potential to decrease dramatically the $2.5 trillion spent annually on health care in the United States.