Lisa’s experience throughout her career encompasses: marketing, advertising, branding, research, media planning and buying; digital marketing; sponsorships; external, internal and executive communications; crisis management; government relations; grassroots organizing; community and consumer advocate group management; and business line leadership.
Prior to Travelers, Lisa held executive leadership positions at Citigroup from 2000 to 2011. At Citi, she served as a senior advisor to three chief executive officers, with a focus on corporate strategy, reputation management, positioning and branding as well as women’s financial issues. Lisa was Citigroup’s first global corporate Chief Marketing Officer from 2005-2010, and directed the company’s global integrated marketing, corporate communications and community relations strategy and function as Executive Vice President, Global Marketing and Corporate Affairs from 2007-2010. She founded Citi’s leading women’s financial services business, Women & Co., and served as its Chairman and CEO from 2000-2010. Lisa served on Citigroup’s Senior Leadership and Management Committees and was the Co-Head of Women4Citi, Citi’s women’s initiative program.
As Citi’s Chief Marketing Officer, Lisa had management responsibility for all marketing efforts across the company, including the day-to-day management of marketing activities for the company’s global consumer businesses. She led the rebranding effort which migrated the company from Citigroup to Citi, managed the sale of the red umbrella logo to Travelers and launched a global corporate advertising campaign. The effort is the subject of a Harvard Business School case study. She also negotiated Citi’s naming rights and business partnership with the New York Mets and directed the branding of the CitiField stadium.
Lisa oversaw Citi’s global corporate communications during the financial crisis. In this role, she developed and managed a “war room,” issued a quarterly TARP report, crafted a reputational risk radar system, initiated and grew the company’s social media presence, and led the repositioning of the company as it emerged from the financial crisis. She is the architect of the “responsible finance” integrated marketing and communications program, which was recognized at Cannes for excellence in crisis communications. She also oversaw Citi’s global community relations operations for five years and led the development of Citi’s community programs focused on affordable housing, sustainable economic development and financial education.
Lisa started Women & Co. when she first joined Citi. Women & Co. was a membership business that helped women build their financial knowledge and create financial strategies through access to financial advisors, financial education, resources and tools, and a community of financially-minded women. Under Lisa’s leadership, she grew Women & Co. from a start-up to volume business which accounted for $37 billion in assets, deposits and loans, and generated $320 million in revenues.
From 2005-2007, Lisa was Chief Marketing and Community Relations Officer for Citi’s Global Consumer Group, during which time her role expanded to become the global corporate Chief Marketing Officer for the company, while simultaneously overseeing the global consumer businesses’ marketing and community relations functions. From 2003-2005, Lisa was Senior Managing Director, Business Operations and Planning for Citi’s Global Consumer Group. She also served as Chief of Staff to the Global Consumer Group CEO.
Before joining Citi, Lisa held senior executive marketing and communications positions with the Walt Disney Company and the CBS Corporation. She was Vice President of Global Communications and Synergy for Disney Publishing Worldwide from 1998-1999. She was Vice President of Corporate Communications for the CBS Corporation from 1996-1998.
Prior to her career in business, Lisa spent over a decade in the public sector. She served as Deputy Assistant to the President and Press Secretary to First Lady Hillary Rodham Clinton at the White House during President Bill Clinton’s first term from 1993-1996, where she oversaw the communications operations for the First Lady and First Family and served as chief spokesperson. She held the same job through the 1992 Clinton-Gore campaign and the presidential transition. Prior to that, Lisa ran Al Gore’s media operations at the 1992 Democratic National Convention. Lisa also served as a Senior Advisor to Hillary Clinton’s presidential campaign in 2008. Previously, she was Press Secretary to U.S. Senator Tim Wirth and was Press Secretary and Federal Grants Coordinator to U.S. Representative Bob Traxler. She served as National Issues Press Secretary for the 1988 Dukakis-Bentsen presidential campaign.
Lisa serves on the boards of Best Buy Co., Inc. (Nominating and Governance and Strategy Committees), the J. William Fulbright Foreign Scholarship Board, the Sesame Workshop, WNET Channel 13, New Visions for Public Schools, and the Creative Coalition. She is a member of the International Steering Committee of FINCA International, Women@NBCU Advisory Board, the Advisory Council on Media Relations for Brown University, the New York Presbyterian Sloane Hospital Advisory Committee, Brookings Institution’s Public Sector Leadership Initiative Advisory Board, the Council on Foreign Relations, the Economic Club of New York and the Financial Women’s Association.
Lisa graduated magna cum laude from Brown University (A.B. political science and French) and received a Master’s degree in Journalism with highest distinction from Northwestern University. She is a television commentator and public speaker on marketing, communications, women’s financial issues and politics.
- Women and Money
Today, one out of every four women will be on her own at some point in her life. At the same time, women's earning power has increased. Lisa Caputo has been a vocal advocate for women's financial empowerment and independence throughout her career. She founded and spent a decade at the helm of a women's financial services business designed to help women take charge of their money. Lisa talks about her personal and compelling story, and provides inspiration and tips on how to get your financial life in order.
- How to Build a Brand
What do Twitter and Facebook have to do with your business's brand identity? How have brand-building strategies changed over the last decade with the prevalence of internet technology? Lisa Caputo, who has held senior marketing and communications positions at household brand name companies and has also positioned notable public officials, responds to these questions and more drawing from a wealth of experience to deliver a powerful presentation on contemporary ways to build and sustain a brand with integrity.
- Corporate Reputation Management
In today's viral-culture even the slightest misstep in judgment can be blasted into the public sphere with unprecedented speed and potentially damaging effects. Lisa Caputo understands the pressures faced by businesses and corporations to maintain and manage a viable reputation. In this presentation Caputo draws from her experience in the Clinton White House and private sector at Citigroup, which she helped navigate through the financial crisis, offering new perspectives on leadership, communication, and reputation management in our increasingly pubic world.
- Women in Power
One hundred years ago, women didn't possess the right to vote. Thirty years ago, no woman was the head of any publicly traded company that she did not inherit. Today, women ownalmost one halfof American businesses operating in the U.S. According to Lisa Caputo, after only three decades of being mainstream members of the workforce, one in three wives now makes more than her husband. The glass ceiling has shattered along with the glass slipper - at least in the Western world - and Lisa Caputo has held a front row seat for much of it. In her speeches, she talks about the major impact powerful women - in both the political and private sectors - are having on today's world.