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Michael Wesch

Michael Wesch

Professor of Cultural Anthropology and Digital Ethnography
FEE RANGE: $15,000–$25,000 [FEE NOTE]
TRAVELS FROM: Kansas
Dubbed "the explainer" by Wired magazine, Michael Wesch is a cultural anthropologist exploring the impact of new media on human interaction (and the impact of human interaction on new media). After two years studying the impact of writing on a remote indigenous culture in the rain forest of Papua New Guinea, he has turned his attention to the effects of social media and digital technology on global society. He is a multiple award-winning teacher whose teaching projects are frequently featured in the Chronicle of Higher Education and other major media outlets worldwide. Saying that "the more individualistic we become, the more we crave community," Wesch speaks on the innate modern-day connection between the media and our sense of cultural and individual identity. Drawing this connection into the world of marketing, he explains how, in worrying about page views and unique visitors, we can lose our view of the big picture: What are we contributing to society?

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