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BJ Fogg

Leading Authority on Persuasive Technology; Behavior Scientist at Stanford University
FEE RANGE: $25,000–$35,000 [FEE NOTE]
TRAVELS FROM: California
BJ Fogg directs the Persuasive Tech Lab at Stanford University. His work empowers people to think clearly about the psychology of persuasion, and then to convert those insights into real world outcomes. BJ has created a new model for measuring human behavior, which guides research and design, and led his students to create Facebook Apps that motivated over 16 million user installations in 10 weeks. He is the author of The Psychology of Facebook and Persuasive Technology: using computers to change what we think and do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. A psychologist and innovator, he devotes half of his time to industry projects. He is the founder and director of Stanford's annual Mobile Health conference. Fogg has created a new model of human behavior change. In 2011, the World Economic Forum selected the Fogg Behavior Model as their framework for health behavior change.