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Leslie Prevish

Leslie Prevish

Beyond the Core Marketing Expert from Harley-Davidson
FEE RANGE: $7,500–$10,000 [FEE NOTE]
TRAVELS FROM: Colorado
Leslie Prevish began her career "close to the customer" with three years of retail marketing at a dealership before moving into corporate roles with Harley-Davidson Motor Company. The next 12 years taught her the dynamic power of branding and consumer engagement. Prevish lobbied hard to create Harley-Davidson's women's marketing role and worked alongside the Directors of Young Adult, Hispanic and African American segments to bring diversity to the iconic and aging brand. In 2010, she moved from motor to pedal at Trek Bicycles, where she managed global marketing for Town and Women's Specific Design offerings. Bike sales went up, and so did the fitness levels of riders, and their families. Today, she helps companies engage and sell to new audiences through her agency, Prevish Marketing, with clients such as American Diabetes Association and the Women's Running Series.

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