Simon is the author of multiple best selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.
Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
He shares his ideas through his books:
- Start With Why: How Great Leaders Inspire Everyone to Take Action, a global bestseller (with over 1 million books sold in the U.S. alone)
- Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, a New York Times and Wall Street Journal bestseller
- Together is Better: A Little Book of Inspiration, a New York Times and Wall Street Journal bestseller
- Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
- And his latest book, The Infinite Game, also a New York Times and Wall Street Journal bestseller.
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest lasting impact in the world. Over the years, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.
Simon may be best known for popularizing the concept of WHY, which he described in his first TED Talk in 2009. That talk went on to become the second most watched TED Talk of all time, and is still in the top five with over 50 million views. His interview on millennials in the workplace broke the internet in 2016. With over 80 million views in its first week, it has now been viewed hundreds of millions times. This led to Simon being YouTube’s fifth most searched term in 2017.
His unconventional and innovative views on business and leadership have attracted international attention. From the airline industry to the entertainment industry, from finance to fashion, from big business to entrepreneurs to police forces, Simon has been invited to meet with a broad array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas with multiple agencies of the US government and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army and Coast Guard.
Simon is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non-for-profit world (though Simon prefers to call it the for-impact world).
- The Infinite Game
How can we win a game that has no end? The simple answer is we can’t. However, that’s exactly what so many companies are trying to do. The problem is, there is no such thing as “winning business.”
In a game with no finish line and no agreed upon rules or metrics it is impossible to “be number one,” “be the best” or “beat our competition.” In this Infinite Game, there is only ahead and behind. Leaders of organizations must understand the rules of the Infinite Game. Failure to do so dramatically increases the chance that they will set themselves on a path that eventually drains them of the will and resources to play at all. Eventually they will drop out of the game and no one will care. Their competition will just keep playing without them.
In his talk, Simon explores how understanding the rules of the Infinite Game is essential if any leader wants to stay ahead and outlast any competitor…forever.
- Start With Why
Any person or organization can explain what they do, some can explain how they are different or better, but very few can clearly articulate why. The WHY is not about money or profit — those are results. The WHY is the thing that inspires us and inspires those around us. Examples like Martin Luther King, Jr. and the Wright Brothers prove that great leaders think, act, and communicate in the exact same way — and it’s the complete opposite of what everyone else does. The Golden Circle is a framework upon which organizations can be built, movements can be lead and people can be inspired. And it all starts with WHY.
•Explore why WHAT we do becomes more powerful when we know WHY we do it.
•Learn how the WHY can act as a filter, giving us an alternative perspective on our organizations, careers and even our lives.
•See the reason human connection through trust and authenticity is vital to an organization’s success.
- How Great Teams and Organizations Pull Together
Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? This keynote draws on Simon Sinek’s two books, Start With Why and Leaders Eat Last. Understand the reason simply knowing or believing the WHY is not enough. Once people are united by a common cause, there must be a strong culture that keeps them together. The result is deeply loyal colleagues who will stop at nothing to advance their vision and their organization's interests. The result is a positive impact for everyone involved.
•Discover how the foundation of any strong culture is a clear and simple WHY—the higher cause or purpose that drives the organization.
•Learn how we are biologically wired to trust and collaborate when we are in the right environments.
•Discuss how leader are responsible for setting the tone of the environment we all need in order to be at our best.
- Leaders Eat Last: Why Some Teams Come Together and Others Don't
Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, and then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things. Great leaders sacrifice their own comfort—even their own survival—for the good of those in their care. This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. When we create an environment where people feel like they belong and operate in a “Circle of Safety” the result is trust and collaboration—allowing people to spend their time and energy working together toward a higher cause that inspires them, rather than spending their time and energy protecting themselves from each other.
•Discuss how deep, trusting relationships are built—the kind of relationships that can withstand the inevitable pressures and dangers all organizations face.
•Learn how choosing to protect our people before our numbers can actually inspire our people to take care of the numbers in the long term.
•Explore why leadership is not an event, but a process that is developed from simple, everyday actions.