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Jonah Berger

Jonah Berger

Best-Selling Author and Expert on Decision Making, Consumer Behavior, Word of Mouth, and How Products and Ideas Become Popular
SPEAKER FEE RANGE: $25,000–$35,000 [FEE NOTE]
TRAVELS FROM: Pennsylvania
Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision making, social influence, word of mouth, and how products, ideas, and behaviors become popular The author of New York Times and Wall Street Journal best-seller Contagious: Why Things Catch On, he consults, teaches, and researches consumer behavior and trends, leading effective change, making better decisions, becoming more influential, and getting things to catch on. Berger is an exciting and fresh voice on marketing and strategy. With a PhD in marketing, Berger has spent more than 15 years studying judgment and decision making and consulting for Fortune 500 companies. He looks at how organizations can sway behavior and describes how to prevent consumers from getting mired in “decision-making quicksand.”

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