Unwilling to accept the status quo, he’s a contrarian with a focus on the future of health and wellness. A leading voice in the convergence of technology and health, Nosta helps define, dissect and deliberate global trends in digital health. He is also the #1 Kred-ranked social media influencer in health, and in the top 10 of both the Pharma100 and HIT100 lists, and a Google Glass Explorer. John also pens HEALTH CRITICAL for Forbes--a top global blog on health and technology with over 1.5 million page views in the last year. He has made appearances on Bloomberg Surveillance as a contributor and guest host.
John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to patients, clinicians and scientists. He is also a popular lecturer on a variety of topics--always presented in a unique and stimulating way.
John is actively redefining the role of social media and influence marketing in healthcare. He is also a major influencer in the digital space and ranked globally in the top .01% in marketing, health, doctors and social media.
Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology.
John cut his teeth at the "big" agencies including Ogilvy CommonHealth, where he has held a series of positions including Chief Creative Officer, Chief Strategic Officer and unit President.
He is also a popular lecturer on a variety of topics—always presented in a unique and stimulating way.
- From Medicine to Marketing: Digital Health from a Business Perspective
- Genius is Our Birthright and Mediocrity is Self-Imposed
- Longevity: Technology and the New Promise for Tomorrow
- Our Human Inflection Point: The Convergence of Medicine, Technology and Humanity
- Digital Health: The Reengineering of Health and Wellness