Retiring at the zenith of her career in Silicon Valley, Costa spent six years researching and writing The Watchman’s Rattle: A Radical New Theory of Collapse. In her book, Costa explains how the principles governing evolution cause and provide a solution for global gridlock. When asked why the book has special significance today, Costa claims, “Every person I know, rich or poor, educated or not, wants to know why our government gets more in debt, our air and water more polluted, our jails more crowded, our security more tenuous and our children more violent. We appear to have lost our ability to solve our problems. The Watchman’s Rattle offers a genetic explanation for paralysis, and prescribes a way out.”
The success of Costa’s first book led to a weekly radio program in 2010 called The Costa Report™. The Costa Report is nationally syndicated by the Business TalkRadio Network and VoiceAmerica and is currently one of the fastest growing radio programs on the West Coast.
A former CEO and founder of one of the largest marketing firms in Silicon Valley (sold in 1999 to J. Walter Thompson), Costa developed an extensive track record of introducing new technologies. Her clients included industry giants such as Hewlett-Packard, Apple Computer, Oracle Corporation, Seibel Systems, 3M, Amdahl, and General Electric Corporation. Costa is known for her marketing work on the world’s first computer-aided design and manufacturing systems (CAD/CAM), computer networking, and first multimedia microprocessors.
Raised in Tokyo, Japan, Costa lived during the Vietnam conflict in Vientiane, Laos, where her father worked in covert CIA operations. She attributes her ability to see the “big picture” to her cross-cultural education and upbringing. She graduated from The University of California at Santa Barbara with a Bachelor’s Degree in Social Sciences.
Costa lives on the Central Coast of California with her beloved dog, Tonka.
- Passion, Plan, Purpose, Persistence, Preparation