Susie Fogelson
Former Senior Vice President of Marketing and Brand Strategy at the Food Network and Cooking Channel
FEE RANGE: Please Inquire
TRAVELS FROM: New York
As former Food Network and Cooking Channel Senior Vice President Marketing & Brand Strategy, Susie has been a driving force in all aspects of messaging for both brands. Since joining the network in 2001, Susie managed the evolution of Food Network’s brand, as well as driven the introduction of Cooking Channel’s emergence across all consumer-facing creative communication, including on- and off-air advertising, creative services, partnerships and publicity as well as digital marketing and defining the brands’ voices within the social media landscape. In addition, Susie has been integral in aligning support for key network initiatives among national and affiliate ad sales. She has also developed fully integrated marketing plans for new business and the brand extensions priorities, ultimately helping to drive the prime-time ratings within the core demographic to record highs. Susie continues to expand her role by working closely with the network’s talent on defining their individual brands and creating opportunities within the marketplace.
As former Food Network and Cooking Channel Senior Vice President Marketing & Brand Strategy, Susie has been a driving force in all aspects of messaging for both brands.
Since joining the network in 2001, Susie managed the evolution of Food Network’s brand, as well as driven the introduction of Cooking Channel’s emergence across all consumer-facing creative communication, including on- and off-air advertising, creative services, partnerships and publicity as well as digital marketing and defining the brands’ voices within the social media landscape. In addition, Susie has been integral in aligning support for key network initiatives among national and affiliate ad sales. She has also developed fully integrated marketing plans for new business and the brand extensions priorities, ultimately helping to drive the prime-time ratings within the core demographic to record highs.
Susie continues to expand her role by working closely with the network’s talent on defining their individual brands and creating opportunities within the marketplace. She is Founder and President of Fogelson & Co, a company helping brands create meaningful connections to the food-passionate audience.
Since joining the network in 2001, Susie managed the evolution of Food Network’s brand, as well as driven the introduction of Cooking Channel’s emergence across all consumer-facing creative communication, including on- and off-air advertising, creative services, partnerships and publicity as well as digital marketing and defining the brands’ voices within the social media landscape. In addition, Susie has been integral in aligning support for key network initiatives among national and affiliate ad sales. She has also developed fully integrated marketing plans for new business and the brand extensions priorities, ultimately helping to drive the prime-time ratings within the core demographic to record highs.
Susie continues to expand her role by working closely with the network’s talent on defining their individual brands and creating opportunities within the marketplace. She is Founder and President of Fogelson & Co, a company helping brands create meaningful connections to the food-passionate audience.
Topics:
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