Lisa McLeod
Sales Leadership Expert; Author of Leading with Noble Purpose and Selling with Noble Purpose
Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book, Selling with Noble Purpose, has been a game changer at global firms like Flight Centre, Hootsuite, and Roche. McLeod is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America. A sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking, McLeod is known for her cutting edge ideas, practical techniques, and inspirational humor. She is the author of 4 bestselling books, in 4 genres: leadership, sales, personal development and a collection of humor essays.
Lisa Earle McLeod is a sales leadership consultant. Organizations like Apple, Kimberly-Clark and Pfizer hire her to create passionate, purpose-driven organizations. Lisa created the “Noble Purpose” concept and strategy after her research revealed that organizations driven by a Noble Purpose outperformed the market by over 350%. Her bestselling book, Selling with Noble Purpose, has been a game changer at global firms like Flight Centre, Hootsuite, and Roche.
Her newest book, Leading with Noble Purpose - How to Create a Tribe of True Believers follows her earlier book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, hit #2 on CEO Read.
In addition to being a best-selling author, McLeod is a sought after speaker. Lisa works with organizations around the world to help leaders drive revenue, improve morale, and gain a competitive advantage.
Her previous book, The Triangle of Truth:The Surprisingly Simple Secret to Resolving Conflicts Large and Small, was named by the Washington Post as a Top Five Book for Leaders. Her first book, Forget Perfect, was featured on The Today Show and the NBC Nightly News.
She writes leadership commentary for Forbes.com and has been quoted in major news outlets such as The New York Times, Fortune and The Wall Street Journal. She has appeared on the Today Show, NBC Nightly News and Good Morning America.
What is Noble purpose?
A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.
Her newest book, Leading with Noble Purpose - How to Create a Tribe of True Believers follows her earlier book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, hit #2 on CEO Read.
In addition to being a best-selling author, McLeod is a sought after speaker. Lisa works with organizations around the world to help leaders drive revenue, improve morale, and gain a competitive advantage.
Her previous book, The Triangle of Truth:The Surprisingly Simple Secret to Resolving Conflicts Large and Small, was named by the Washington Post as a Top Five Book for Leaders. Her first book, Forget Perfect, was featured on The Today Show and the NBC Nightly News.
She writes leadership commentary for Forbes.com and has been quoted in major news outlets such as The New York Times, Fortune and The Wall Street Journal. She has appeared on the Today Show, NBC Nightly News and Good Morning America.
What is Noble purpose?
A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.
Topics:
- Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud - Leading with Noble Purpose
How to Use Purpose to Drive Results, Solve Problems, and Do Work That Makes Everyone Proud - Persuade with Purpose
How to Use Purpose to be More Persuasive and Influential at Work - Forget Perfect
How to Bring Purpose and Happiness Into the Life You’ve Already Got
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