Roy Spence
Co-founder and Chairman, GSD&M; Co-founder and CEO, The Purpose Institute
SPEAKER FEE RANGE: Please Inquire
TRAVELS FROM: Texas
Roy Spence is co-founder and chairman of GSD&M Idea City, a leading marketing communications and advertising company. He is also co-founder and CEO of The Purpose Institute, a consulting firm whose purpose is to help people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. Roy’s passion is entrepreneurship, which he refers to as “the miracle of America.” He deeply believes that when America is at her best, it does not matter what your last name or zip code is. If you can dream it, you can build it. Roy guides audiences through a journey of understanding how their company makes a difference and how to harness that purpose for greater success.
Roy Spence is co-founder and chairman of GSD&M Idea City, a leading marketing communications and advertising company. He is also co-founder and CEO of The Purpose Institute, a consulting firm whose purpose is to help people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW global, the U.S. Air Force, Hallmark and the Clinton Global Initiative. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department and Department of Defense.
Roy has been named Ad Man of the Year and Idea Man of the Century and has been interviewed by The Wall Street Journal, USA Today, the New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC., Fortune and many cable news networks for his perspectives on marketing and finding and fulfilling an organization’s purpose.
Roy has been married 32 years and has three children. He is a member of the board of directors of the Lyndon Baines Johnson Foundation and is a Distinguished Alumnus of the University of Texas.
Under Roy’s leadership, his agency has helped grow some of the world’s most successful brands like Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW global, the U.S. Air Force, Hallmark and the Clinton Global Initiative. Roy has been a trusted advisor to legendary leaders including Sam Walton and Southwest Airlines founder, Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the State Department and Department of Defense.
Roy has been named Ad Man of the Year and Idea Man of the Century and has been interviewed by The Wall Street Journal, USA Today, the New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC., Fortune and many cable news networks for his perspectives on marketing and finding and fulfilling an organization’s purpose.
Roy has been married 32 years and has three children. He is a member of the board of directors of the Lyndon Baines Johnson Foundation and is a Distinguished Alumnus of the University of Texas.
- Purpose Inspired Growth and Leadership
The organizations and leaders who will create the future will all have one characteristic in common: they will be ‘Purpose Inspired.’ They will be driven to improve lives—not as philanthropy, but as the core business strategy. Winning on Purpose will be the mantra and the accelerator of passionate employee engagement, life improvement innovations and exceptional and sustainable performance. Jim Collins, best-selling author of Good to Great said of Roy Spence… “Roy Spence is dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond making money and has inspired and changed leaders in every sector.”
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