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Stu Schlackman
Stu Schlackman is the Relationship Selling Expert. After more than 37 years in corporate sales, Stu formed his sales training firm to focus on helping his clients achieve superior sales results. Leveraging his competitive nature, he focuses on training and coaching sales and service teams to reach peak performance.
Before starting his own company, Schlackman was instrumental in increasing revenue and growing the client base of large corporations such as Capgemini, EDS, and the former Digital Equipment Corporation. His focus on relationship building led his sales teams to exceed sales projections by more than 30% percent annually.
Today, Schlackman uses his book and the “Four People You Should Know” Four People Personality Styles process to help companies build high performance teams and increase sales by connecting with the four different personality styles. The book describes the importance of understanding the buying behaviors of the four personality styles. How…
Topics
Personality Powered Selling: Sell smarter by understanding how people think
This program is perfect for:
· Sales Professionals
· Sales Leaders and Managers
· Customer Service ManagersPain: When you don’t know what’s most important and valuable to your prospects and clients.
This program will help you to better connect with your clients by focusing on the key characteristics of their personality style. It will improve how you communicate and focus on the value that is of most importance to them.
Description:
Unlock the power of personality insights to grow your sales and relationships.This program empowers sales professionals and leaders to create lasting, trust-centered relationships with prospects and customers. By leveraging insights from the Four People Personality Styles, participants will gain a deeper understanding of how others communicate, make decisions, and prioritize their values.
Equipped with this knowledge, you’ll refine your approach to connect more effectively, foster trust, and build mutually beneficial relationships. Whether engaging with clients, colleagues, or personal connections, this program provides tools to enhance communication and relationship-building, paving the way for sustainable success in every aspect of your life.
The audience will leave with:
· Stronger relationships with existing clients: Actionable strategies to deepen trust, enhance communication, and create meaningful value for their current clients, fostering loyalty and satisfaction.
· Maximize client bonds for the long-term: Insights into nurturing enduring client relationships by consistently delivering personalized experiences and staying attuned to their evolving needs.
· Better connection with potential new clients: Effective ways to establish rapport, build credibility, and create a lasting first impression that sets the foundation for future collaboration.Four People Personality Style Summary Skill cards will be given to all participants, and The Relationship Selling Secret book will be available for sale.
Selling with Personality-Unlocking the Art of Connection
This program is perfect for:
· Sales Professionals
· Sales Leaders and Managers
· Customer Service ManagersPain: Ineffective communication between leaders and their teams has led to increased turnover and loss of key clients.
Description:
Harness the power of personality styles to improve communication, teamwork, and sales performance.Building comradery and leveraging the strengths of the individuals on your team will build trust and create a winning culture. Unlock the secret to building stronger teams and driving results by understanding the Four People Personality Styles. This program will identify the styles of your team members so they can support each other with new perspectives on prospecting, closing deals, and developing competitive strategies. The result is a boost in productivity and sales pipelines plus lower turnover.
The audience will leave with
· Enhanced Team Communication: Learn practical strategies to connect and collaborate effectively with any personality style.
· Fast-Track Conflict Resolution: Discover techniques to address and resolve team conflicts with speed and confidence.
· Trust-Building Mastery: Gain insights into understanding others’ styles to foster genuine trust and stronger relationships.Each attendee will receive a handy Personality Style skill card to reinforce what you learned. You’ll also have the opportunity to grab a copy of my Relationship Selling Secret book to build your skills even further!
Negotiation Power Play: Leveraging Personality for Profit
This program is perfect for:
· Sales Professionals
· Sales LeadersPain: When you can’t support your price with value.
This program will improve your ability to position and defend your value and maximize your margins by justifying your solution and the differentiators you deliver.Description
Master the art of powerful negotiation to protect margins, serve clients, and achieve win-win outcomes.
This program equips you with insights to identify communication styles, decision-making patterns, and values using proven personality frameworks so that you can negotiate more effectively. Discover how to tailor your approach to build rapport, inspire trust, and secure better outcomes.
In negotiating, the key is to identify the balance of power, be aware of the tactics being used by them so that you can successfully navigate through the process of demand and concession. You will prepare by knowing what you are willing to give away as well as knowing your non-negotiables. Whether you’re closing deals, resolving conflicts, or driving profits, this dynamic training turns personality insights into a strategic advantage, giving you leverage in every negotiation by approaching each style knowing how they negotiate.The audience will leave with
· Master the Negotiation Flow: Gain clarity and confidence by understanding each stage of the negotiation process, ensuring smooth and effective discussions.
· Shape and Manage Expectations: Learn to set realistic client expectations and skillfully guide conversations to align with mutual goals.
· Evaluate the Power Dynamics: Develop the ability to assess and leverage the balance of power, giving you a strategic edge to influence outcomes.A Demand/Concession handout will be used for this session as well as the “How to connect” skill card.


What is Stu Schlackman's speaking fee?
The typical range for Stu Schlackman's speaking fee is $7,000–$13,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Stu Schlackman to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book Stu Schlackman for my event?
The speaker booking process typically involves the following steps:
- Browse our website or reach out to a Key Speakers advisor through our website to explore speaker ideas.
- Select a keynote speaker based on their expertise, experience, and suitability for your event.
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book Stu Schlackman though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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