Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition. Author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick’s past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, LA Times, San Francisco Chronicle, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Patrick is a passionate and dynamic speaker who focuses on delivering valuable content and highly practical strategies people can implement immediately and see actual results. His programs consistently get strong reviews and leave attendees burning to put their new strategies to work. Patrick’s expertise encompasses modern business trends and communication strategies. The intersection of these two explain the focus his books have on small business marketing and social media, but today’s mega trends directly impact communication channels for large corporations and governments as well.
Patrick Schwerdtfeger was born in Vancouver, Canada, and received his Bachelor of Commerce (Marketing and Finance) from Carleton University in Ottawa (1993). Patrick now lives in the San Francisco Bay Area.
- Pandemic, Inc.: 8 Forces Driving Business Failure or Fortune in the Post-COVID-19 Economy
The 8 trends form a convenient acronym: SALVAGED
E: Exponential Thinking
- Technology and the Future of Work
- Decentralization & Anarchy
- Leveraging Artificial Intelligence
- Big Data, Analytics & the IoT
- Embracing Disruptive Innovation
Disruptive innovation destroys existing business models. That’s why it’s become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from ‘adjacent markets’, often catching executives by surprise. Patrick dissects the topic and leaves attendees with a series of questions they can use to spot possible threats and also opportunities within their business models.
- Blockchain and Cryptocurrencies
Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones investing in it most aggressively. Patrick explains the risks as well as the opportunities that today’s executives need to know.