As president and chief executive officer of 4th Generation Systems, Dirk and his team help manufacturers, suppliers, distributors and service firms become more competitive and provide deeper value to customers.
In addition to being a tireless entrepreneur and in‐demand professional speaker, he also runs the non‐profit organization, We Do Care, which provides tangible support for our men and women in uniform, veterans and military families. When he has a chance to catch his breath, you’ll find him either training for his next Ironman competition, writing his next book or enjoying time with his family. He also was a U.S. congressional candidate.
Dirk has helped transform the potential within many leading firms, such as Time Warner, Andersen Windows, IBM, Novartis and Avaya. He also has supported top‐performing midmarket companies, such as Berlin Packaging, Port Supply and Performance Distribution Group. For more than 25 years, he has worked with over 3,000 organizations.
Dirk’s personal mission is to make a real difference for his clients, employees, stakeholders and community. In addition to, We Do Care, he founded The LEO Foundation, a charitable organization committed to helping adolescents make the right choices to become positive contributors to society. Dirk has a bachelor’s degree from Western Illinois University, Macomb.
An in-demand speaker, Dirk provides timely, pertinent information to organizations on growth-oriented topics, such as Leadership, Sales, Customer Centricity, Transformative Change, and Personal Potential. He is a passionate, energetic and entertaining presenter who’s been featured on international speaking tours addressing groups on six continents.
His presentations are often followed by workshops and learning systems to build more long‐term team commitment to a company’s vision and customer focus, which is how 4th Generation Systems was founded. He’s authored two best‐selling books on sales management and leadership to help organizations make their strategy stick and “drive sales beyond.”
- Driving Sales Beyond
How top-performing sales organizations consistently out-perform their competition and market averages, and what you can do to increase team and personal performance.
- We Deserve More!
How to build greater differentiation by leveraging your value proposition, conveying more customer-relevant higher-order value, and delivering customized offerings.
- Sales Management
Why the Best Are Better: Winning teams have a unique character that's defined by sales managers. How do you align behavior and put performance before spreadsheets?
- The Evolution of Selling Skills
How do you take your sales people from where they are today to where they need to be tomorrow? A review of continuous improvement techniques across the spectrum of customer touchpoints and sales capabilities.
- The Art of Adding Value
Sales and marketing success rarely comes from product or price. The differentiation needed to succeed is achieved when we understand that 60% of the purchase decision is based on value-added capabilities everything we do for the customer beyond the product.
- Leveraging Your Value Proposition
While most organizations have value-added capabilities - i.e. next day shipping, 24-hour customer service, technical training - they are not realizing their total ROI potential. Those in customer facing roles must understand and internalize the value proposition, and effectively deliver on it so customers are eager to buy.
- Closing the Customer Focus Gap
Ask your team, "what is your mission?" You're likely to hear functional and myopic answers like "to sell…to monitor credit…to ship…or, to manage." Success can only be achieved when everyone is aligned behind a mission to identify and satisfy customer needs….profitably.
- Plussing Up the Experience
How do you set yourself apart? Many times, what's most additive is attention to the small things, which competitors' are either unwilling or unable to do.
- Leading with Vision
Change and transformation begins with clarity. Developing, articulating and communicating your vision, whether you're the CEO, sales manager or warehouse manager, provides the focus and foundation required to move people and teams forward.
- Alignment The Leader's Secret
If you have 30 sales people, you might end up with 30 different selling systems. Leaders ensure the entire team and each individual has a clear perspective toward expectations, vision and mission, as well as a plan for success. How do you achieve alignment through standardization, while allowing for creativity in the implementation process?
- Transformative Leadership
If your people are performing the same way they did just 24 months ago, you're on the verge of trouble. And if you are managing the same way you did just 12 months ago, your business might be at risk. What's your transformation plan?
- The Power of You
Dirk explores the five lessons for achieving potential. Success and fulfillment become real when we clarify our "why," attack it with passion, aim high, and finally… make it all happen.
- Dare to Try? Or Dare to Tri.
When was the first time you did something for the first time? Achievement is a result of daring to "Try." Dirk uses lessons from his quest to be an Ironman triathlete - from his first attempt when he was rushed to the hospital to the four he later completed. Your team will be inspired to reach new heights.
- The Power of Potential
Individually and collectively, we each have latent abilities that are waiting to be developed. How and whether to unleash this potential is a choice we make to either develop it or allow it to lay dormant. Learn the lessons of 4-star generals, waitresses, sales people, leaders, and even rock stars who have fulfilled their potential.
- 30 Lessons of Achievement from a 30-Second Running Encounter
It's amazing where, when, how, and from whom we learn. Dirk will amaze and inform audiences as he presents his lessons while toting a 40-pound ruck sack on his back. Your people will be instantly inspired, moved and energized to become better…beginning today.
- The Achievement Challenge
What separates top achievers from average Joes. Dirk will take you on a journey through the characteristics of high achievers and present a roadmap to put these practices to work.