Her first book The Entrepreneurial Instinct: How Everyone Has the Innate Ability to Start a Successful Small Business (McGraw-Hill | 2012) explores the role of behavior and brain science in our ability to take entrepreneurial risks, be adaptable and bounce back after failure. The book received praise from the CEO Mastercard, former CEO Comp USA, former CEO Borders Books, The Wharton School, Dartmouth Tuck, a Fed economist, INC Magazine, BloombergTV, among others and was awarded Best Start-up Book of 2012 by Small Business Trends, Finalist for Best Book of 2012 in Business & Economics by Foreword Reviews and Best Book of 2012 by the National Federation of Independent Businesses.
Mehta’s second book Backslide (late fall 2019) focuses on women and power. Challenging the notion that equality for women in an inevitability, Backslide explores the roles women have played throughout the ages, from prehistory to present day, to uncover five levers of power that across centuries and continents determine women’s status in society. Today, the key levers point to a modern day regression in status for women; how we experience the backslide depends on class. Taking a multi-disciplinary approach, Backslide includes insight from historians, archeologists, social scientists, activists, politicians, business leaders, religious scholars, pop culture figures to uncover the solutions needed to strengthen the levers that hold the key to lasting equality for women.
Mehta serves on the board for Sonoma County Winegrowers, Wharton’s Global Initiative for Environmental Leadership and think tanks for Pepperdine University’s America Project to reduce political polarization. She has served as an ambassador for Operation Hope in conjunction with the White House, to empower economic mobility by teaching five million at-risk kids financial literacy basics and provide one million middle and high school students entrepreneurship training. Mehta has assisted hundreds of entrepreneurs through her work with the NY Business Solutions Center and the Wharton Small Business Development Center. She is a graduate of the Wharton School of the University of Pennsylvania.
- Leading On: How Women Get it Done
- Tapping Into Your Entrepreneurial Instinct
Researchers that study entrepreneurial risk-taking have discovered that your ability to become the next Steve Jobs is determined in large part by your comfort level with risky decisions. For aspiring business owners watching from the sidelines, taking a cue from those who know how to take entrepreneurial gambles can hold the key to getting in the game.