Bonin Bough
As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. Most recently Bough was Chief Growth Officer of Triller - where he remains an advisor.
Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade and Frito-Lay. As the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.
During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just-3% to over-32% digital spend - adding $2 Billion in top line net revenue and $300m in bottom line savings. He helped brands like Sour Patch Kids become the fastest growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m - $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG
Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’ hottest rising stars and one of the industries top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year. He is also an author and a CNBC television host.
Monster in a Box Workshop
Bonin Bough has had a career during which he has constantly been challenged to create disruption within the marketplace. He was responsible for transforming some of the largest global brands from Pepsi to Gatorade; Wheat Thins to Oreo; and Trident to Cadburys.
Join Bonin for the ‘Monster in a Box’ Workshop and discover how to transform your business. He will provide you with the latest trends in media, marketing and messaging and then show you how you can bring these to life.
Find out how he was able to take a 100 year old brand and make it culturally relevant again. Discover how to build muscle memory for an entire organization to communicate effectively through social, and in real time. Ultimately, learn first-hand what it actually takes to create real growth by thinking beyond what you ever thought was possible!
Driving Innovation Across Your Organization By Transforming Employee Mindset and Company Culture: How Bonin Bough Unlocked Growth for Brands Like Oreo, Cadbury’s and Pepsi
Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible!
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury’s, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m
before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organisation to unlock this type of success in the future.Most importantly, Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
- Business Transformation
What can large brands teach small start-ups? In this presentation Bonin shares his experience from working with ten small businesses during my time as the host of CNBC's Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands. - Creating Business Rockstars
How do you transform traditional formats into breakthrough communications experiences? In this keynote Bonin shares the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality. - Transforming Talent
Talent is the single most important determinant for success. In this keynote Bonin shares his experiences from launching the world's first talent accelerator and helps your audience realize their potential, utilize their strengths, and ultimately to catapult their career. He guarantees a truly life-changing experience! - Hackonomy: Creating Value by Breaking Your Organization, Your Processes and Yourself
How do you create value by breaking things? In this hour-long* keynote presentation Bonin takes your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word "hacker" sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
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