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Robin Lawton

Robin Lawton

Author and Innovative Customer Strategist
FEE RANGE: $10,000–$15,000 [FEE NOTE]
TRAVELS FROM: Florida
Rob Lawton is an internationally recognized author, executive coach and expert in creating rapid strategic alignment between enterprise objectives and customer priorities. He has directed both strategic and operational improvement initiatives since 1985. Thousands of change leaders have used his powerful but easy-to-understand principles, strategies and tools to improve and measure service, knowledge work and customer satisfaction. He coined the term “customer-centered culture” with his first book, Creating a Customer-Centered Culture: Leadership in Quality, Innovation and Speed (5-star rated at www.Amazon.com). Mr. Lawton dramatically changes how his audiences think about what they do, who they do it for, what the priorities really are and the role of leadership in making magic happen for their customers and followers. He does this with humor and a highly interactive delivery style with thought-leading material few have experienced.

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