Through her client relationships and research experience, Jaimy has worked in strategic advisory and planning capacities with many large organizations, including: Cisco; Enterprise Holdings; Facebook; Google; Hallmark; HBO; Intel; LinkedIn; Nestle; Ogilvy & Mather; and Save the Children International. She also has deep expertise in technology's impact on the manufacturing sector via her long-term work with the Quad Cities Manufacturing Innovation Hub, a Department of Defense initiative.
Her research has been covered by USA Today, Mashable, Forbes, Inc., Huffington Post, and more. Jaimy is the co-author of Content: The Atomic Particle of Marketing and a contributing author to Ogilvy on Advertising in the Digital Age. She is a TEDx speaker and also provides regular research on corporate innovation to the Catalyst Companies council.
- Artificial Intelligence & the Future of Customer Engagement
The rise of automation, artificial intelligence (AI), and machine learning are beginning to disrupt the customer journey in ways that present companies with both new opportunities for engagement and also new challenges to overcome in reaching consumers. When mobile applications, smart home devices, autonomous vehicles, and other consumer technologies automatically make decisions for their owners, where do existing digital, marketing, sales, research, and customer service strategies fit in? In this speech, Jaimy Szymanski will explore:
· How influencing the real “decision maker” requires organizations to adopt a hybrid mix of data science and customer experience (CX) design skills.
· How change agents and digital transformation leaders in myriad functions and industries are incorporating cognitive technologies into purchase/decision funnel strategies to better meet evolving customer expectations.
· Tailored case examples that showcase how leading companies are deploying AI in order to positively impact CX and core company metrics. Technologies covered may include: deep learning, chatbots, predictive analytics, biometric and voice recognition, geolocation, and more.
- How VR & AR Technologies Enhance Workforces to Transform the Enterprise
Though consumer applications may receive most of the fanfare, mixed reality technologies like virtual, augmented, and extended reality (VR/AR/XR) offer enterprises many opportunities to supercharge employee skill-sets as well. Companies can increase collaboration and transform traditional approaches to education and training, repairs and maintenance, sales, product and site design, and more. In this presentation based on original research, Jaimy Szymanski explores in detail the six most effective cross-departmental use cases of mixed reality within organizations and the advantages of utilizing XR over traditional processes, practices, and legacy technologies. Audience members will learn:
· Benefits of each XR use case over traditional approaches, applicable to nearly any industry, complete with illustrative case examples.
· Catalysts driving mixed reality adoption within corporations, typically driven by a corporate innovation charter.
· Challenges encountered along the way to XR success, including lack of understanding and education; inter-departmental coordination; and budget constraints.
· Best practice considerations for beginning mixed reality experimentation and implementation.
- The Future of Work & the Employee Experience
2020 brought dramatic shifts in office environments, work-from-home arrangements, and accelerated automation adoption. The Future of Work is here, and every organization must adapt its technology, employee engagement, and innovation strategies to the reality of virtual work and a more distributed workforce. As work and personal life blur for employees, and artificial intelligence (AI) becomes mainstay, a “hybrid workforce” takes on a whole new meaning. In this speech, Jaimy Szymanski will explore:
· How emerging technologies are unlocking a new phase in digital transformation of the employee experience (EX), wherein the Future of Work is shaped by people and augmented by responsible use of technology to build trust
· Several key external trends that influence how employers and workers alike regard technology and data activation opportunities and risks on-the-job
· Diverse technology applications and case examples that span the employment lifecycle across industries, functions, and roles
· How to grow in EX maturity, specifically examining impacts to: talent gap analysis and recruiting; education management; cultural analysis; collaboration; empowerment; training; and partner engagement.
· Building the business case for diversity and bridging the “digital divide,” as organizations move from inclusion to equity in order to attract and retain talent
- Putting the Customer at the Center of Digital Transformation
Emerging technologies are shifting customer experiences, expectations, and behaviors, changing the way your organization must operate to remain relevant and competitive. To digitally transform, companies must align on strategic direction, collaborate across functions and hierarchies, develop digital literacy, and plan for inevitable future disruption––all with their customer at the core of innovation. In this speech, Jaimy Szymanski will focus on empowering digital leaders by covering:
· The principles of digital transformation, levels of maturity, and the seven areas that require alignment within an organization
· Drivers, catalysts, roadblocks, and challenges that change agents will encounter
· How to grow in digital transformation maturity, specifically examining impacts to customer experience (CX) that include: co-innovation, content strategy, customer engagement processes, journey mapping, persona development, customer research, experience automation, and real-time relevancy.
· How to overhaul the approach to CX design with data-driven personalization.