Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry.
Sugarfina opened its first retail boutique in Beverly Hills in November 2013 and now has 40 stores and 12 Nordstrom shop-in-shops in major cities such as Los Angeles, New York, Boston, Chicago and Vancouver, plus the brand’s first overseas boutique in Hong Kong. Named one of the “World’s Most Beautiful Candy Shops” by Architectural Digest, Sugarfina is disrupting the sweet space at retail with an innovative store design and experience.
Before candy, Rosie played with dolls for seven years as director of marketing for Barbie at Mattel, where she led a global business unit that sold more than 50 million Barbie dolls annually. She received her MBA from the UCLA Anderson School of Management and a BA in Communication Studies from UCLA. Her favorite candies are Peach Bellini and Tequila Grapefruit Sours.
- A Conversation with Rosie O’Neill