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David Allison
David Allison is a human values expert, global researcher, and two-time best-selling author. He is the founder of the Valuegraphics Project, an organization devoted to a simple goal – influencing outcomes with shared human values. The Valuegraphics Research Company is one division of the Valuegraphics Project, with a team of researchers and project managers who help organizations understand how to engage and influence the people they want to reach.
David coined the term valuegraphics for an entirely new type of predictive audience insights, which organizations like PayPal, lululemon, Five Star School Supplies, Google, and the United Nations Foundation have embraced. His work has been written about in Forbes Magazine, Harvard Business Review, Business Insider, and INC Magazine. The World Economic Forum published his findings, and valuegraphics are now included–next to demographics–in college textbooks used around the world.
David speaks internationally and helps brands use valuegraphic data to engage,…
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Flipping the Script
When an industry is misunderstood or viewed negatively, it can hinder growth, create resistance, and damage trust. Changing this narrative requires more than traditional communication tactics; it demands a deeper understanding of what truly motivates the p eople you need to reach, deep inside their hearts. But what should you say? What stories will resonate? How can you change the narrative and help people understand what you are really all about?
Backed by hundreds of millions of data points from the grou ndbreaking Valuegraphics Project, David Allison identifies the core values of your target audience and shows how to use them to design strategies and deliver messages that resonate deeply. This uniquely customized and powerfully transformative keynote equi ps your audience with a roadmap to reshape public perception by tapping into shared human values — the universal motivators that drive what people do, think, and feel.
David Allison brings a unique energy to the stage, crafting a keynote from scratch based on a large - scale research study undertaken just for your audience, and just for your event. The actionable insights that result are delivered in his trademark inspirational style, with engaging stories, audience interaction, and lightbulb moments that spa rk lasting shifts in perspective. David creates a keynote experience that keeps people on the edge of their seats and leaves them with practical tools to implement change. Audiences will be talking about his keynote for years.
David’s proven methodology h as helped global organizations like Google, PayPal, lululemon, and the United Nations Foundation connect with their audiences in meaningful ways. His work has been featured in Harvard Business Review , INC Magazine , Forbes , and textbooks worldwide. If your organization is ready to reshape public perception, this keynote is your definitive guide.
United We Thrive. Divided We Fail.
Divisiveness isn’t just a societal issue; it’s impacting workplaces, communities, associations, and industries, creating toxic environments and stalling growth. People entrenched in conflict and disagreement struggle to collaborate, leaving everyone feelin g overwhelmed and uncertain about how to move forward. The challenges of strained relationships and gridlocked decisions make achieving shared goals feel unattainable — but now there’s a way to transform this division into connection and purpose.
Drawing on hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison uncovers the powerful shared values that uniquely unite any stakeholder group, regardless of where they stand on the issues of the day. He creates a custom k eynote, using unique and proprietary data on shared values, to show people wth different opinions how to foster understanding and mutual respect. Your audience will leave equipped with actionable strategies to create connection, and achieve their shared go also.
As the world’s leading authority on shared human values, David brings a unique approach to this critical challenge. Not only does he deliver statistically precise, data - driven insights tailored to your organization’s unique needs, but he pairs them with an inspiring, heartfelt delivery. Packed with engaging stories, audience interaction, and lightbulb moments, David creates a keynote experience that will stay with your audience for years.
David’s proven methodology has helped global giants like Google, Pay Pal, lululemon, and the United Nations Foundation. His work has been featured in the Harvard Business Review, INC Magazine, Forbes, and even textbooks used on campuses worldwide. If you want to move beyond conflict and unlock the potential of shared values, this keynote is your roadmap to transformation.
The Personal Values Compass
Leadership today often feels like navigating without a map. The tools we’ve relied on — demographics, personality tests, and outdated management theories — fail to provide the clarity leaders need to connect, inspire, and lead effectively. Without understandin g the deeper forces that drive themselves and their teams, leaders can struggle to create alignment, build trust, and achieve lasting impact.
This small - group master class session offers a groundbreaking solution: a personalized and confidential Values Identifier assessment . Completed in advance, this 30 - minute series of questions draws on hundreds of millions of data points from the world’s first global inventory of human values. The assessment identifies the precise core values that define who you are and what drives your d ecisions, behaviors, and beliefs as a leader.
In this highly interactive session, David will guide participants through their assessment results, showing how to use this powerful self - knowledge as a leadership compass. By connecting deeply with your values and understanding how they influence your actions, you’ll uncover new ways to lead with purpose, align your team, and foster meaningful collaboration. The session provides not just insights but practical tools for applying this knowledge to real - world lea dership challenges.
You’ll leave with more than self - awareness — you’ll have a clear, actionable roadmap for navigating your role as a leader. Armed with your values and the tools to put them into practice, you’ll be prepared to lead authentically, connect m eaningfully, and inspire lasting change in your organization.
Boosting Sales by Being Human
Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals.
But what if we’re measuring the wrong things?
For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.
The result of David’s global research is a proven, science-backed method for identifying the values your audience shares.
His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work. You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.The Science of Values-Based Leadership
Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.
Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points.
In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.
Passion & Purpose – Not Ping Pong & Pizza
It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work.
Many organizations are at a loss for how to make people do great things and feel satisfied along the way. Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated.
By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation. Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most.
People don’t want ping-pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.
The Blueprint for Belonging
In this keynote David shares proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change.
Values are the answer, so let’s put them to work!
The Superhuman Add-On to AI
Businesses don't like risk, and the blend of chaos, emotion, and complexity that we call "the human factor" is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote.
David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations.
Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal.As businesses strive to remain relevant in a tech-driven landscape, David Allison's fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human.
To thrive alongside super-technologies like AI – and whatever comes next – we must be superhuman. Values are the answer. David will show you how to put them to work.




What is David Allison's speaking fee?
The typical range for David Allison's speaking fee is $15,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for David Allison to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
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Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
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