Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.
She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and on The Focus Group show!
She is the author of three bestselling books: How to Market to People Not Like You; Crafting the Customer Experience for People Not Like You and her latest is How to Work With & Lead People Not Like You
Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking – and shopping for high heels.
- It's Time to Talk about Race at Work: Every Leader's Guide to Making Progress on Diversity, Equity & Inclusion
Diversity, Equity & Inclusion is currently the HOTTEST topic in business, and everyone wants to "do better and be better" in this area. This book focuses solely on how businesses can make real progress with a conversation few know how to have. It does NOT cover activism or social injustice. It covers the HOW of DE&I, not the WHY.
Full of insights and no-cost, actionable takeaways, as well as "real talk" and specific examples of do's and & don'ts, this session and book move attendees/readers from "unsure and uncomfortable" to "prepared and confident".
This topic covers:
· The well-intended things people say that or hurtful of offensive to others
· The excuses people use to avoid doing anything about diversity
· How to talk about race in helpful and postive ways: do's & don'ts
· Answers to tough employee questions or racist remarks
· Where to start when you are unsure where to start - an 8-step process that will detail how to become a more diverse organization
· How to build business relationships with people who are different than you
· Shows leaders how to set the example, reduce tokenism, and deal with naysayers and derailers
· How to avoid "Launch & Abandon" with your diversity efforts.
- Relating, Not Translating How to Market to U.S. Hispanics
The U.S. Census reveals that there are now more than 50 million Latinos residing in the U.S., and that Latinos are now the largest minority group in the country. By the year 2020, Latinos will account for one in five U.S. residents. Virtually every major brand, product and service is scrambling to learn how to tap into this large, lucrative and growing consumer base. Cultivating the Latino consumer will help you grow your business, today and in years to come. But it requires more than just translating a message into Spanish: you'll need to know which is the right Latino customer for you and how to connect with this consumer emotionally, rationally and culturally. Attendees will leave with specific strategies and tactics for developing effective marketing messages targeted specifically to the Latino market.
- Social Media & Marketing How to Use it to Grow Business in a Low-Cost, No-Cost Manner
Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and/or Twitter. But there is tremendous confusion about how to use these tools for business marketing. With so much pressure on marketing budgets, social media & marketing is a dream come true, because it costs little or nothing to execute. But you've got to learn the ropes of how to do it effectively and correctly, to truly reach new & existing customers with relevance.
- Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand
Learn how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations. This session will cover core customer groups, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer. You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization’s customer experience. It’s an empowering thought. Customer service is 100% in your control at all times and it’s more important than ever in today’s competitive business environment. And terrific customer service doesn’t have to break the bank: it’s about understanding your customer’s values and catering to their priorities.
- Changing Demographics & How This Affects Your Business, Today & Tomorrow
One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast. Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don’t know what your community looks like today? And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities. This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.
- How to Market and Sell to People Not Like You - The New Market Segmentation
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people's differences are recognized. By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers' uniqueness, you are validating the importance of a consumer group.