Drew Boyd
Innovation Expert & Co-author, Inside The Box: A Proven System Of Creativity For Breakthrough Results
With his passion,energy, provocative style and humor, Drew Boyd convinces leaders and managers to see innovation not as a gift, but a skill that everyone in the organization can master. Boyd , a 30-year industry veteran, is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks widely in the fields of innovation, persuasion, and social media. He is the executive director of the Master of Science in Marketing Program and assistant professor of Marketing and Innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business.
Drew Boyd is a recognized authority, thought leader, educator, and practitioner in the fields of innovation, persuasion, and social media. He brings a wealth of experience and success to his work in innovation. He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati and the co-author of the widely-acclaimed book Inside the Box: A Proven System for Creativity and Breakthrough Results.
Boyd retired from Johnson & Johnson in 2010 after a seventeen year career in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.
Boyd served as an officer in the United States Air Force and completed a distinguished tour of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He was top Minuteman III Crew Commander in the “Top Gun” competition in 1980.
Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.
Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
With his passion, energy, provocative style and humor, Drew Boyd convinces leaders and managers to see innovation not as a gift, but a skill that everyone in the organization can master. Boyd is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. He shares with audiences how innovation is not brainstorming but rather a structured process to focus creative output. Boyd’s step-by-step process starts with creating a hypothetical solution first and then outlining the problems that it solves. This is exactly opposite of the traditional way people invent as usually one starts with a problem and then tries to invent solutions to solve it. That is not always effective because many times we do not know all the problems that will be encountered when using a new product or service. When we reverse the direction—Solution to Problem—unforeseen problems are uncovered and innovative solutions are developed. He also discusses with audiences how to organize and lead innovation teams and embed innovation into the corporate culture to ensure that the ability to innovate is sustained through organizational change.
Boyd retired from Johnson & Johnson in 2010 after a seventeen year career in marketing, mergers & acquisitions, and international development. He founded and directed J&J’s acclaimed Marketing Mastery Program, an internal “marketing university” benchmarked by companies such as GE, P&G, Kraft, and Merck. Boyd’s focus was on raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Boyd is an inventor himself, earning his first patent for a device that makes spine surgery easier.
Before Johnson & Johnson, Boyd spent ten years with United Airlines, gaining managerial and leadership experience in sales, marketing, and strategic planning. Boyd was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.
Boyd served as an officer in the United States Air Force and completed a distinguished tour of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He was top Minuteman III Crew Commander in the “Top Gun” competition in 1980.
Boyd is a former Trustee of the Marketing Science Institute, a member of the Product Development & Management Association, American Marketing Association, National Speakers Association, and an affiliate of the Global Executive Learning Network.
Boyd graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago graduating with High Honors. He resides in Cincinnati, Ohio, with his wife, Wendy, and son, Ryan.
With his passion, energy, provocative style and humor, Drew Boyd convinces leaders and managers to see innovation not as a gift, but a skill that everyone in the organization can master. Boyd is widely recognized as one of the foremost experts, trainers and thought leaders in corporate innovation methods. He shares with audiences how innovation is not brainstorming but rather a structured process to focus creative output. Boyd’s step-by-step process starts with creating a hypothetical solution first and then outlining the problems that it solves. This is exactly opposite of the traditional way people invent as usually one starts with a problem and then tries to invent solutions to solve it. That is not always effective because many times we do not know all the problems that will be encountered when using a new product or service. When we reverse the direction—Solution to Problem—unforeseen problems are uncovered and innovative solutions are developed. He also discusses with audiences how to organize and lead innovation teams and embed innovation into the corporate culture to ensure that the ability to innovate is sustained through organizational change.
Topics:
- Inside the Box: The Systematic Inventive Thinking Method
Systematic Inventive Thinking allows you to harness patterns mankind has used for thousands of years. In this hands-on experience, Drew leads participants to their “innovation epiphany” so they know what it feels like to innovate in a systematic way. Includes case studies from over 11 years of experience with the method. - Innovation for Leaders: New Behaviors To Simulate Growth
Leaders need a new set of behaviors to create the right environment for innovation. In this program, leaders learn the skills of innovation and how those skills translate to behaviors that foster growth. Includes case studies from global companies. - The Innovation Landscape: What Really Works Out There?
Brainstorming? Open Innovation? SIT? The landscape is full of methodologies promising to take your organization to new heights. But what does the data say? This provocative keynote reveals the truth behind the innovation industry and shares how to evaluate the plethora of creativity methods. - Innovation in Social Media: Getting to the Next Level
Social media has become the norm. To get to the next level, organizations need to innovate new social media applications or discover new ways to use existing media. This program teaches digital professionals how to apply Systematic Inventive Thinking to social media applications. - The Next Gen: How to Teach Our Children to Be Creative
Many believe that children have an innate creative advantage over adults. Not so. Children need to be taught the cognitive skills of creativity like anyone else. Parents often “outsource” this to schools that are ill prepared to teach. In this keynote, Drew shares a framework that any parent or teacher can use to prepare children to be more creative.
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