Over the last two decades, Rowan’s international clients have included some of the world’s largest and most successful organizations. He teaches them how to seize new growth opportunities, create new markets and even transform entire industries by recalibrating their whole organizational system around the paradigm of innovation.
Rowan Gibson is one of the world’s most in-demand public speakers. In just the last four years alone, he has delivered his keynote speeches, innovation masterclasses and public seminars in 51 countries around the world. He has addressed a long list of major organizations, including Accenture, Bayer, Coca-Cola, Dow Chemicals, Haier, Heineken, Henkel, IBM, Mars, Microsoft, Motorola, NOKIA, Philips, P&G, Roche, Siemens, Steelcase, and Volkswagen. Rowan’s big-picture insights, compelling observations, fresh business thinking and upbeat presentation style have impressed a wide range of audiences all over the world. He mixes insight, inspiration and information in a way that always leaves an audience feeling energized.
Rowan is also a prolific writer. In addition to his bestselling books, he has authored dozens of business articles, columns and blogs which have been read all around the globe. He has been interviewed frequently on television and radio, as well as online and in the international press. His media appearances include Forbes, CNN, BusinessWeek, Harvard Business Review, and BBC World Service. He has also appeared in several business documentaries.
- Winning the Transformation Economy
New digital technologies and rising customer expectations are driving rapid transformation across all industries. Construction is no exception. Caterpillar is rising to the challenge of these new strategic imperatives by creating innovative digital solutions that add important new business value to the physical equipment. But the transformation economy is only just beginning, and the coming years will herald an unprecedented convergence of critical technologies such as robotics, artificial intelligence, data analytics, cloud computing, and the industrial Internet of Things. How can a company equip itself to embrace these nascent opportunities – and avoid the inherent threats? The only answer is digital innovation – the seamless integration of digital technologies across the entire business model, and the embedment of a new customer experience mindset throughout the organization. In this keynote speech, global thought leader Rowan Gibson will describe a systematic methodology for digital innovation based on four key mental perspectives:
1. CHALLENGING ORTHODOXIES – questioning deeply-held beliefs and conventional assumptions inside the company and the industry
2. HARNESSING TRENDS – using the power of discontinuous change to substantially alter the rules of the game and to drive industry disruption
3. LEVERAGING RESOURCES – repurposing and recombining core competencies and strategic assets in order to stretch into new growth opportunities
4. UNDERSTANDING NEEDS – learning to live inside the customer’s skin, identifying unmet needs, and designing solutions that dramatically enhance the customer experience
Based on his internationally best-selling book “The Four Lenses of Innovation,” Rowan Gibson will show how the deployment of these four proven perspectives has unlocked new potential for growth, renewal, and competitiveness in many leading companies. He will leave no doubt in the minds of everyone in the audience that this powerful tool can also help Caterpillar and its distributors to win in the new transformation economy!