Hayzlett's latest book is Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Where his debut book asks all the hard questions, Running the Gauntlet will drive growth, change, and innovation, and is equipped with a SnapTags mobile bar code in each chapter so readers can access video content online. In 2013, Hayzlett's television show, C-Suite with Jeffrey Hayzlett premiered on Bloomberg TV.
Hayzlett is the former CMO of the iconic Eastman Kodak Company, where he was responsible for the company's worldwide marketing operations. With Hayzlett at the helm, the company experienced record growth, unveiled revolutionary new products, and has established a global brand as a leader in cutting-edge research and product development.
An irreverent, lively, and informative motivational keynote speaker, Hayzlett challenges audiences to think differently about their businesses. Addressing global multi-national corporations and small businesses, he is a turnaround architect of the highest order--a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. and advertisers.
Jeffrey Hayzlett is a change agent, focusing on business transformation, leadership, innovation and change management to drive business growth. His signature humor and big, bold approach engages audiences to start thinking differently about their business. Hayzlett motivates audiences to become change agents and leaves them inspired to think big and do bigger. With decades of experience in business growth, communications, leadership and marketing, Hayzlett shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service.
An online marketing, social media and mobile marketing expert, Hayzlett explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape and the future of marketing. Hayzlett receives standing ovations and is considered a top professional speaker in the business and marketing industries. In short, Hayzlett is a subject matter expert that will knock your socks off and keep your audience wanting more.
Jeffrey Hayzlett’s Expert Topics:
• Driving Change & Business Growth
• Social Media Sells
• Breathing new Life into Your Business
• Brand Building and Balancing
• B2B and B2C Public Relations and Marketing
- Running the Gauntlet
Running the Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business eader must face: Getting ready, getting going, and creating and sustaining momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their
own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Audience members will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.
• Develop a “takeover mentality” to execute the right changes and deal with any disruptions they may cause.
• Summon the vision and courage necessary for driving change and sustaining your company’s newfound momentum.
• Sharpen the mental and emotional toughness to make strategic, lasting change
- The Mirror Test: Is Your Company Really Breathing?
When was the last time you took the mirror test to make sure your company was still alive and breathing? Jeffrey Hayzlett projects his big, boisterous personality when he gets down to business and into your face to ask the questions that most business leaders are afraid to ask. And as Jeffrey points out, if you aren’t willing to look at what’s working and what isn’t - and then take the necessary steps to fix them - you, your colleagues and employees are in for a tough ride. Hayzlett will show you all the marketing, management, sales, and customer service techniques you need to not only to survive, but to soar ahead of your competition in today’s changing business climate.
• Get the critical questions you must ask about your business.
• Why “Scale is the new business black”.
• “The Power of One”- and how it applies to your company.
• The Four social media Es- and how they can energize your business.
In Hayzlett’s opinion, the job of leaders is to motivate the company by getting everyone away from the center of the table to the edge of the table. A leaders job is to cause tension to drive results. Hayzlett takes audiences through a radical transformation, teaching the values of honest transparency, motivation, and leadership skills he’s honed over 26 years in business. A company is only as fast as it’s slowest common denominator, and Hayzlett seeks to find these issue and problems slow businesses down like a heat seeking missile.