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BJ Fogg
BJ Fogg is best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. The founder of the Stanford Persuasive Technology Lab is one of the most sought-after thinkers in Silicon Valley today. As a psychologist he brings a new perspective on working with technology innovations. He holds at least seven patents, and has additional patents pending.
BJ Fogg has held full-time positions at Interval Research, HP Labs, Sun Microsystems, and Casio Research. In 2003, shortly after publishing his book, he began investigating how computers can help people develop close personal relationships. This work has led to a startup and Internet service YackPack. Stanford University awarded BJ the Maccoby Prize in 1998 for four years of experimental research on how computers can change people’s attitudes and behaviors.
He is the founder and director of Stanford's annual Mobile Health conference.…
Forget Big Change, Start with a Tiny Habit
Have you ever wondered if making small changes could make a difference? Struggling to make changes to improve your life? Dr. BJ Fogg, is the author of the bestseller, Tiny Habits: The Small Changes that Change Everything. He has researched human behavior for over 20 years at Stanford University. BJ’s theory is that “Behavior happens when Motivation, Ability, and a Prompt come together at the same moment.”
Psychology and Innovation
When it comes to industry work, BJ seeks to leverage his strongest area: the overlap of psychology and innovation. In other words, he is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents. Combining psychology and innovation helped him to create a new academic area of research: Persuasive Technology.
Persuasive Technology
BJ Fogg speaks on the topic of his book, Persuasive Technology - Using Computers to Change What We Think and Do. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, and human-computer interaction.
Mobile Healthcare Technology Trends
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