BJ Fogg has held full-time positions at Interval Research, HP Labs, Sun Microsystems, and Casio Research. In 2003, shortly after publishing his book, he began investigating how computers can help people develop close personal relationships. This work has led to a startup and Internet service YackPack. Stanford University awarded BJ the Maccoby Prize in 1998 for four years of experimental research on how computers can change people’s attitudes and behaviors.
He is the founder and director of Stanford's annual Mobile Health conference. Fogg has created a new model of human behavior change. In 2011, the World Economic Forum selected the Fogg Behavior Model as their framework for health behavior change.
BJ Fogg applies his findings to companies like eBay (where he’s working to improve customer service) and Nike (where he has helped simplify its sports technology line) and shares his insights with his worldwide audiences. His research goes deep into investigating the psychology of Facebook, how Web site or cell-phone design can impact consumers and he has started research into Peace Innovation (the vision is to innovate persuasive technologies that can bring about world peace in 30 years).
BJ’s life’s work is to shape technology innovation in ways that benefit the world and make people happier and his powerful and passionate presentations draw us all that little bit closer.
- Mobile Healthcare Technology Trends
- Forget Big Change, Start with a Tiny Habit
- Persuasive Technology
BJ Fogg speaks on the topic of his book, Persuasive Technology - Using Computers to Change What We Think and Do. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion. Such technologies are regularly used in sales, diplomacy, politics, religion, military training, public health, and management, and may potentially be used in any area of human-human or human-computer interaction. Most self-identified persuasive technology research focuses on interactive, computational technologies, including desktop computers, Internet services, video games, and mobile devices, but this incorporates and builds on the results, theories, and methods of experimental psychology, rhetoric, and human-computer interaction.
- Psychology and Innovation
When it comes to industry work, BJ seeks to leverage his strongest area: the overlap of psychology and innovation. In other words, he is most interested in projects that combine the skills of a psychologist with the ability to innovate. This approach has led to new products and patents. Combining psychology and innovation helped him to create a new academic area of research: Persuasive Technology.