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BJ Fogg

BJ Fogg

Leading Authority on Persuasive Technology; Behavior Scientist at Stanford University
FEE RANGE: Inquire [FEE NOTE]
TRAVELS FROM: California
B.J. Fogg is top technology speaker best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. The founder of the Stanford Persuasive Technology Lab, he is one of the most sought-after thinkers in Silicon Valley today. As a psychologist, he brings a new perspective on working with technology innovations.

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