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Terri Sjodin
Sjodin is one of America’s most highly sought after female speakers and has trained and motivated thousands of people from all over the world. Her unique specialization is advancing the persuasive presentation skills of professionals. She is the author of the national bestselling book, Small Message, Big Impact, which hit the New York Times Hardcover Advice & Misc. bestseller list, Wall Street Journal Hardcover Business bestseller list, and USA Today Money bestseller list.
She is also the author of the highly acclaimed book, Scrappy: A Little Book About Choosing to Play Big, which was just released in the Fall of 2016 and New Sales Speak – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them.
Over 20+ years ago, Terri went into business for herself, building Sjodin Communications in Orange County, CA from…
How to Build Your Persuasive Case
In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session.
Small Message, Big Impact: The Elevator Speech Effect
(This can be a stand-alone special general session, breakout, or long program to follow the New Sales Speak keynote.)
Don’t just think of an elevator speech as a generic tool you use in chance moments-consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well. Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers. How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence is your ability to build and deliver a thought provoking presentation. From elevator speeches to formal sales presentations you can craft a more compelling message. One that is persuasive rather than just informative.
In this session the audience will gain an understanding of:
• How to build and deliver an effective 3-minute elevator speech
• How to develop a persuasive case outline for any length presentation
• How to re purpose your existing presentation content to create a new message
• The six most consistently effective arguments in today’s market
• The 3 benchmarks of a great presentation
• How to employ the elevator speech effect and more!The Art of Presenting Persuasively - An Overview of the “Dirty Dozen” – Understanding the 12 Biggest Sales Presentation Mistakes and How to Avoid Them
What are the 12 Biggest Sales Presentation Mistakes people make and how do you avoid them? In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients, including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas and data from her national research studies, The State of Sales Presentations 2020 & 2022.The audience will gain an understanding of:
• The 12 biggest mistakes people make when presenting and how to avoid them
• How to make your presentations persuasive rather than just informative
• How to sell yourself through building and delivering a strong “case” for your message
• How to present more effectively, whether one-on-one, one on one hundred or virtually
• How to develop and maintain credibility and a dynamic, memorable presentation style
• How to avoid “strange” body language and gesturing
• How to channel fear and anxiety to work for you vs. against you when public speaking and presenting- How to Build Your Persuasive Case
Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations, including strategies for handling objections. This is a roll-up-your-shirt-sleeves interactive session. The Scrappy Advantage… It’s About Choosing to Play Big!
(This is a popular breakout session to follow the “Small Message, Big Impact” material)
In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative to earn the right to be heard! In this special session, attendees will get a sneak peek into Terri Sjodin’s new book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.
What is Terri Sjodin's speaking fee?
The typical range for Terri Sjodin's speaking fee is $15,000–$20,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Terri Sjodin to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book Terri Sjodin for my event?
The speaker booking process typically involves the following steps:
- Browse our website or reach out to a Key Speakers advisor through our website to explore speaker ideas.
- Select a keynote speaker based on their expertise, experience, and suitability for your event.
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book Terri Sjodin though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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