Bruce Himelstein
CMO of Loews Hotels and Dynamic Leader Behind the Revitalization of The Ritz-Carlton Brand
SPEAKER FEE RANGE: $10,000–$15,000 [FEE NOTE]
TRAVELS FROM: Florida
RELATED TOPICS: Consumer Engagement, Tourism & Hospitality
Recognized as one of today's foremost sales and marketing innovators, Bruce Himelstein is credited with leading the revitalization of the The Ritz-Carlton Company brand and is currently serving as Chief Marketing Officer for Loews Hotels. Himelstein was named corporate vice president of sales and marketing for The Ritz-Carlton Hotel Company in 2002, following nearly 30 years with Marriott. Over the course of the next seven years, he renewed and transformed the trusted luxury brand--both for its longtime clientele and for a new generation. Updating the image of a three-billion dollar brand and a pillar in the luxury marketplace isn't easy. Himelstein implemented remarkable new branding strategies, showcasing Ritz-Carlton in innovative ways critical for staying relevant in a rapidly changing world. Himelstein also served as president of Oceania Cruises, heading Sales & Marketing for Marriott's Senior Living Service division, and serving as a board member for Shady Grove Adventist Hospital. His experience in healthcare, coupled with hospitality, brings an exciting combination of skills and expertise to his audiences.
With an illustrious decades-long career in hospitality, Bruce Himelstein is credited with leading some of the travel/hospitality industry’s most prestigious brands, including Loews Hotels, The Ritz Carlton and Oceana Cruises.
As the former Chief Marketing Officer for Loews Hotels, Himelstein oversaw sales, marketing and communications efforts for all Loews Hotels & Resorts in the U.S. and Canada. Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed companies into game-changing industry innovators. Previously, as the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.
An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.
Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.
As the former Chief Marketing Officer for Loews Hotels, Himelstein oversaw sales, marketing and communications efforts for all Loews Hotels & Resorts in the U.S. and Canada. Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Himelstein has transformed companies into game-changing industry innovators. Previously, as the Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking “Blow The Dust Off The Lion and Crown” campaign. The campaign effectively reinforced the hotel’s prestigious appeal to longtime clientele, while opening up a whole new market by attracting a new generation of guests to the $3 billion global brand. Himelstein and the campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.
An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He also participated in interviews with Wharton Business School on XM Sirius radio and Forbes’ CMO Series.
Recognized for his ability to identify and implement strategies to maintain relevance in today’s rapidly evolving business world, Bruce Himelstein delivers valuable insight to help organizations in any industry build and maintain a successful brand, develop a culture of service and harness talent to effectively foster innovation.
- Blowing the Dust off the Lion and Crown: Staying Relevant in a Changing Marketplace
How do you make your brand relevant? Bruce Himelstein, the man behind the Ritz-Carlton's journey to the top of the luxury world, reveals the secrets behind his award-winning and groundbreaking strategies to revitalize the brand, while staying true to its roots. From harnessing the talents already within your organization to embracing new ways of thinking, Himelstein reveals the secrets to brand success.
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