Her newest book, Leading with Noble Purpose - How to Create a Tribe of True Believers follows her earlier book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, hit #2 on CEO Read.
In addition to being a best-selling author, McLeod is a sought after speaker. Lisa works with organizations around the world to help leaders drive revenue, improve morale, and gain a competitive advantage.
Her previous book, The Triangle of Truth:The Surprisingly Simple Secret to Resolving Conflicts Large and Small, was named by the Washington Post as a Top Five Book for Leaders. Her first book, Forget Perfect, was featured on The Today Show and the NBC Nightly News.
She writes leadership commentary for Forbes.com and has been quoted in major news outlets such as The New York Times, Fortune and The Wall Street Journal. She has appeared on the Today Show, NBC Nightly News and Good Morning America.
What is Noble purpose?
A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.
- Forget Perfect
How to Bring Purpose and Happiness Into the Life You’ve Already Got
- Persuade with Purpose
How to Use Purpose to be More Persuasive and Influential at Work
- Leading with Noble Purpose
How to Use Purpose to Drive Results, Solve Problems, and Do Work That Makes Everyone Proud
- Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud