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Roy Spence

Roy Spence

Co-founder and Chairman, GSD&M; Co-founder and CEO, The Purpose Institute
FEE RANGE: $25,000–$35,000 [FEE NOTE]
TRAVELS FROM: Texas
Roy Spence is co-founder and chairman of GSD&M Idea City, a leading marketing communications and advertising company. He is also co-founder and CEO of The Purpose Institute, a consulting firm whose purpose is to help people and organizations discover and live their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. Roy’s passion is entrepreneurship, which he refers to as “the miracle of America.” He deeply believes that when America is at her best, it does not matter what your last name or zip code is. If you can dream it, you can build it. Roy guides audiences through a journey of understanding how their company makes a difference and how to harness that purpose for greater success.

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