Stan Phelps
Authority on Driving Differentiation, Increasing Customer Loyalty, and Promoting Employee Engagement
SPEAKER FEE RANGE: $8,000–$13,000 [FEE NOTE]
TRAVELS FROM: North Carolina
Stan Phelps inspires brands to be remark-able, showing them how to stand out in ways that customers and employees can’t help but talk about. He offers engaging in-person and virtual programs that are designed to drive customer loyalty and increase employee engagement by Forbes contributor, TEDx speaker, and best-selling author of the Goldfish Series
Stan Phelps is the Founder of PurpleGoldfish.com, a think tank of customer experience and employee engagement experts based at the Frontier in Research Triangle Park. He is a TEDx speaker, Forbes contributor and IBM Futurist that inspires leaders to think differently about their most important stakeholders.
Stan’s keynotes and workshops focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. He has spoken at over 250 events in 15 countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands, Russia, France, Germany, Australia, Bahrain, Malaysia, Israel and Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, and Citi.
Prior to focusing on speaking, Stan held leadership positions at IMG, adidas, and the PGA of America. He also spent seven years as Chief Solutions Officer at Synergy, an award winning experiential marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M's, Starbucks and organizations such as NASCAR, MLS, and the USTA.
Stan started writing and speaking in 2009 on the belief that "differentiation via added value" can be a game changing strategy. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences for current customers that drive referrals. Great customer experience is about being so remarkable that people can't help but talk about you. That if you absolutely delight someone – they will not only come back, but they'll bring their friends.
Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University, and a certificate for Achieving Breakthrough Service from Harvard Business School.
He is a Past-President of the AMA Triangle, a 700+ member chapter of the American Marketing Association. He also currently serves on the Advisory Board for Special Spectators. Stan lives in Cary, North Carolina with his wife Jennifer and two boys Thomas & James.
Stan’s keynotes and workshops focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. He has spoken at over 250 events in 15 countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands, Russia, France, Germany, Australia, Bahrain, Malaysia, Israel and Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, and Citi.
Prior to focusing on speaking, Stan held leadership positions at IMG, adidas, and the PGA of America. He also spent seven years as Chief Solutions Officer at Synergy, an award winning experiential marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M's, Starbucks and organizations such as NASCAR, MLS, and the USTA.
Stan started writing and speaking in 2009 on the belief that "differentiation via added value" can be a game changing strategy. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences for current customers that drive referrals. Great customer experience is about being so remarkable that people can't help but talk about you. That if you absolutely delight someone – they will not only come back, but they'll bring their friends.
Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University, and a certificate for Achieving Breakthrough Service from Harvard Business School.
He is a Past-President of the AMA Triangle, a 700+ member chapter of the American Marketing Association. He also currently serves on the Advisory Board for Special Spectators. Stan lives in Cary, North Carolina with his wife Jennifer and two boys Thomas & James.
- Grey Goldfish: Navigating the Gray Areas to Successfully Lead Five Generations
Format: 45-90 minute keynote or half day workshop
We find ourselves at a unique time where organizations must lead five different generations. This engaging and humorous program will explain the reasons that drive generational difference and then share best practices for leading across the generations.
This program is perfect for:
•Senior Leaders
•Directors and Managers
The audience will leave with:
•an understanding of the importance and challenge of using different styles to lead each generation
•an understanding of how employees from different generations approach work, projects, and relationships
•strategies and techniques for leading the three older generations (Matures, Baby Boomers and Gen X)
•specific techniques for how to recruit, manage, build relationships, and retain Millennials and Generation Z
BONUS: each attendee receives a copy of the Generational Matrix. A one-page go-to reference tool for leading each generation. - Red Goldfish: Becoming a For-Purpose Business to Win the Hearts of Employees and Customers
Format: 45-90 minute keynote or half day workshop
Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for-profit and non-profit companies. Businesses will either be seen as "for purpose" or "not for purpose." In this program, Forbes contributor and IBM Futurist Stan Phelps reveals lessons from the Red Goldfish Project. He'll share cutting edge examples and reveal the signature ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves.
•This program is perfect for:
•Senior Management
•Managers
The audience will leave with actionable ways to improve the experience you provide to customers and employees - Blue Goldfish: Using Technology, Data, and Analytics to Drive Differentiation and Advocacy
According to a recent study, 76% of customers expect brands to understand their individual needs. In this program, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He'll share cutting edge examples and insights from his research effort the Blue Goldfish Project.
Format: 45-90 minutes or half day workshop
This program is perfect for:
•Senior Management
•Managers
•Front line staff
The audience will leave with actionable strategies to turn big data into a profitable customer experience. - Pink Goldfish: Amplifying Weirdness & Embracing Weakness to Stand Out in Business
Format: 45-90 minutes or 1/2 day workshop
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this program, Stan shows the seven ways to leverage what makes you unique and remarkable in business.
OBJECTIVES
As a result of this keynote or workshop session, participants will:
1. Tools: Get equipped with how to uncover weakness and weirdness in their DNA.
2. Skills: Understand how to design in order to amplify uniqueness.
3. Empathy: Gain a deeper appreciation for the need to exceed customer expectations.
AUDIENCE
This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.
ATTENDEES WILL LEARN
Actionable ways to enhance positioning in the marketplace. - Green Goldfish: Going Beyond Dollars to Drive Employee Engagement and Reinforce Culture
Format: 45-90 minute keynote or half day workshop
Happy engaged employees create happy enthused customers. In this program, I share the 15 types of green goldfish, little extras for employees such as onboarding, team building, flexibility, recognition, transparency and empowerment.
This program is perfect for:
•Senior management
•Managers
•Front line staff
The audience will leave with actionable ways to improve the employee experience. - Purple Goldfish: Little Things Make the Biggest Difference in Creating Customer WOW
Format: 45-90 minute keynote or half day workshop
The little things make a big difference in customer experience. In this program, I share the key ingredients of creating signature added value to drive loyalty and sales. We'll cover the 12 different types of purple goldfish in the two main categories of value and maintenance.
This program is perfect for:
•Senior management
•Managers
•Front line staff
The audience will leave with actionable ways to improve the customer experience.
We can help ideate, source and book speakers that aren't on our website, too. Leave an inquiry or call us at