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James Gilmore

James Gilmore

Expert on Customer Experience Management and Experiential Marketing
FEE RANGE: Inquire [FEE NOTE]
TRAVELS FROM: Ohio
As co-author of The Experience Economy: Work Is Theatre & Every Business a Stage, James H. Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. Gilmore‘s most recent book, Authenticity: What Consumers Really Want, contends that Authenticity is the new Quality—that businesses must learn to manage authenticity as a distinct business discipline. Indeed, in a world of increasingly commercialized activity—intentionally staged and technologically mediated—people today want the real from the genuine, not the fake from some phony. Jim Gilmore is co-founder of Aurora, Ohio-based Strategic Horizons LLP. He is a “professional observer,” sought by enterprises for his expertise in designing new ways of adding value to their economic offerings.

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