She is driven by the belief that “Greatness is a choice you make over and over. And when you choose personal greatness—big or small—it becomes a part of who you are.” In every realm she tackles, Dr. Jen is a game changer, bringing vision, power and purpose to her mission of breaking the chains of what has always been and redefining what is and will be.
She tackled her football career with fearless tenacity and an unprecedented track record of pioneering firsts. Building on her remarkable career in women’s football, that included 2 Gold medals with Team USA, 4 World Championships and 8 All-Star selections, Dr. Jen busted into the men’s game, as the first female running back signed to a men’s professional team. Blending her passion for the game with a powerful, unique communication style, she broke through the biggest boys club of all, the NFL, as the first female coach in the league and the Madden NFL 20 video game. Crystallizing her journey into a playbook for overall success, she published “Play Big, Lessons in Living Limitless from the First Woman to Coach in the NFL.”
Not content to stop there, Dr. Jen’s belief in the power of sport to transform society inspired her to create sustainable platforms and inclusive programs to help women become leaders, give girls access and empower kids to overcome challenges through physical, emotional and social well being. She founded Grrridiron Girls, the first national movement for girls in flag football. She has been honored and quoted by President Obama as a female pioneer and role model. She has coached everyone from kids in sports camps to C-level executives, on how finding your voice and having fearless conversations can fuel positive change.
When the Coronavirus pandemic hit, she teamed with Creative Director and Founder of Jayne Agency, Brooke Foley to create the Critter Fitter book series, the world’s first social, emotional and physical wellness series for young kids. Covering themes ranging from social distancing and mask wearing to resilience and wellness through movement, Critter Fitter offers a holistic platform for parents and children to solve a range of complex problems, giving youth a voice through conversations, tools and experiences.
Dr. Jen’s message of overcoming life’s obstacles with grit, tenacity and limitless possibility has received worldwide acclaim, by audiences ranging from global companies and top schools to brands, nonprofits and professional sports teams.
- The Psychology of Winning: Cultivating A Champion's Mindset
With a master’s in sports psychology and a doctorate in psychology, trailblazing NFL coach, Dr. Jen Welter truly knows what it takes to develop a winning mindset. Drawing on her academic and professional experiences, including on the field training the Arizona Cardinals, Dr. Welter reveals her proven techniques for identifying certain mental characteristics, attitudes and behaviors to effectively train your own team to achieve success. Take away new perspective on what it really takes to effectively motivate and improve the performance of individuals and groups in the most competitive environments and applicable tactics for cultivating winning mindsets within your organization.
- Authentic Leadership
Jen Welter changed the game when she became the first female to coach an NFL team. Not only did she successfully help lead the Arizona Cardinals to win the 2015 NFC West division title, she also earned their respect and trust by forming a strong bond and believing in them—with many of those she guided on the field years ago still calling her “coach” to this day. Illustrating the importance of devotion to one’s team and being a team player, Welter outlines for audiences how authenticity is critical to effective leadership with her on- and off-the-field strategies for anyone who wants to coach their own team to the end zone.