As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. He is primarily sought to discuss lessons on achieving greatness, learned from first-hand experiences with some of the greatest sports legends in the world. He is also often retained by companies and organizations to coach their leaders, management teams, and employees on building a culture of greatness by studying great teams in sports and discerning the business lessons we can learn from them.
Additionally, as an Executive Coach, Yaeger has worked with a range of leaders from the president of the largest bank in the Caribbean to CEOs of financial services companies to technology executives. His coaching model is based on years of experience and study with those who have inspired championship-level teams.
Throughout his writing career, Don has developed a reputation as a world-class storyteller and has been invited as a guest to almost every major talk show – from The Oprah Winfrey Show to Nightline, from CNN to Good Morning America. Few journalists can lay claim to as exciting and colorful a career as Don Yaeger. In the three decades since he accepted his first newspaper job in Texas, the breadth of his assignments has been astounding. He has traveled the world in pursuit of exhilarating and diverse stories.
Yaeger began his career as a reporter for the San Antonio Light where he rose through the ranks to pen investigative features for the daily. He later moved on to the Dallas Morning News. Following his time in Dallas, Yaeger worked as a political editor for the Florida Times-Union. After four years, he decided to dedicate himself to the pursuit of writing books. Yaeger’s first book, Undue Process: The NCAA’s Injustice for All, was published in 1990. In the nearly 30 years since, he has penned 26 more books, including eleven New York Times best-sellers. Yaeger also wrote A Game Plan For Life, with legendary coach John Wooden. It was published on Coach’s 99th birthday in October 2009.
After several years of freelancing for Sports Illustrated, Yaeger joined the magazine’s staff full-time in July 1996. Two years later, he was promoted to Associate Editor where his job was to cover not just sporting events but also the off-the-field happenings that affect the world of sports. He took an early retirement from full-time work at SI in 2008, but continues to freelance for the magazine.
Yaeger and his co-author William Nack were finalists for a 2000 National Magazine Award in the public interest category for their cover story “Who’s Coaching Your Kid?: The frightening truth about child molestation in youth sports.” This important piece triggered follow-up reports by programs such as Dateline, 20/20 and The Oprah Winfrey Show. It also resulted in changes to the law in several states and several youth sports organizations, including Little League of America, which changed rules to require background checks of coaches and volunteers.
Born and raised in Hawaii, Yaeger has traveled extensively and lived abroad in the Dominican Republic, Honduras, Japan ,and Great Britain. A 1984 graduate of Ball State University, Yaeger currently lives in Tallahassee, FL. He also owns a political consulting business and a public relations firm. He and his wife Jeanette have a son and a daughter.
- What Will Your Legacy Be, And What Are You Doing to Ensure It?
In today’s “live-for-the-moment” world, few of us have given thought to the legacy we will leave behind. While working with two exceptional athletes – Walter Payton and Tug McGraw – as they were battling for their lives, Don spent hours discussing the subject of legacy with them. Both men provided lessons that changed Don’s life – lessons too important not to share.
- All I Really Need to Know, I Learned in Little League
Sportsmanship, Leadership, Teamwork, Honesty and Humility: Through emotional, personal stories, Don shows how these and other life lessons are learned in little league. Don tells how legendary Alabama Coach Bear Bryant used football to break down racial stereotypes and how Bryant’s decision impacted many in the South. He also details how the US government uses sports to help rebuild the fabric of fledgling democracies. From his experiences in Iraq, Don reveals that one of the first moves made after Saddam Hussein was captured was the successful restoration Iraq’s sports community, providing Iraqi youth with opportunities to compete in soccer, basketball and track. Why? Sports give communities, families and friends something positive to rally around.
- Five Habits of Horrific Leaders
Many have chronicled the habits of great leaders; however, their opposite is often overlooked in conversations about integrity, bravery and strength. In a twist on the classic discussion, Don reveals that much can be learned by studying the mistakes made by terrible leaders. Don gives his audience an inside look at some of the stories he has written about tyrants, such as Uday Hussein, the son of Saddam, who led Iraq’s Olympic Committee for 20 years and tortured athletes who didn’t win. Along the way, Don points out where they went wrong in order to help his audience really grasp some of the most important lessons in leadership.
- Turning Adversity into Advantage
Don, a cancer survivor, relates stories and lessons taken from those who have encountered great challenges and become better, not in spite of them, but because of them. In this speech, he reminds his audience that adversity is one of the most potent forces in life – it can build you up or tear you down. Your reaction to adversity – big or small – shapes your character, clarifies your priorities and defines your path. And, as described in this speech, it can fuel your greatness. He has discussed this subject with athletes and entertainers like Tim McGraw, who watched his father lose a battle with brain cancer. McGraw’s experience preceded the release of the monster hit, Live Like You Were Dying.
- What Makes the Great Ones Great
As a New York Times best-selling author and Sports Illustrated Associate Editor, Don has had the opportunity to spend time with some of the greatest winners in the world of sports. Using these rich, personal accounts gathered from more than 20 years of interviews with legends like Walter Payton, Jimmy Connors, Dot Richardson, Shaquille O’Neal, Michael Jordan, John Wooden, Pat Riley, and Dale Brown, Don has distilled “Sixteen Consistent Characteristics of Greatness”.