To that end, he and his partners sold their technology company and founded Quest Nutrition – a company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease – one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine.
After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society – the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content – content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
- How Will You Impact the World?
Tom went from dead broke, in debt and not able to pay all of my bills to building a billion-dollar brand and completely changing his financial circumstances by going on a decades long quest to develop his mind as aggressively as a bodybuilder develops their body. I promised myself that if I ever had the opportunity to pay it forward and teach people to do the same, I would. We created Impact Theory — a for-profit company designed to leverage the self-sustaining power of commerce to radically influence global culture.
- Building a Billion Dollar Mindset, Brand and Team - Inside the Quest Nutrition Empire
How did Tom and his team launch Quest Nutrition an achieve an unheard of growth rate of 57,000% in 3 years and a $1 billion valuation less than 5 years after launching? From day one, Tom and his team were 100% keyed in on the “why,” which, in their case, was to end metabolic disease. That means when it comes to new product launches, the team sacrifices product margin to provide as much value as possible to the customer. Learn the details and how they can be applied to your business.