Tom Bilyeu
To that end, he and his partners sold their technology company and founded Quest Nutrition – a company predicated not on money, but rather on creating value for people. The company mission was to end metabolic disease – one of two pandemics facing the planet. Despite not being focused on money Quest exploded, becoming a billion dollar business in roughly 5 years, making it the 2nd fastest growing company in North America according to Inc. Magazine.
After exiting Quest and generating extraordinary personal wealth, Bilyeu turned his attention to the other pandemic facing society – the poverty of poor mindset. To solve the mindset problem at scale and help hundreds of millions of people adopt an empowering mindset he has co-founded the media studio, Impact Theory with his business partner and wife, Lisa Bilyeu. Their aim is to influence the cultural subconscious by building a single-minded content creation machine that makes exactly one type of content – content that empowers people. If Disney created the most magical place on earth, Impact Theory will be creating the most empowering place on earth.
Borderless Entertainment Revolution
Mass adoption takes time. As Tom watched the merger between technology and human nature begin, and the opportunities that Web3 technology made possible, he began exploring new ways to use this technology to maximize his impact on the world and watched mass adoption follow suit. Focusing on the emotional connection of a community and the human desire to be entertained, Tom is utilizing this new technology to capture attention through Web3 technologies. In this speech, Tom shares how on the blockchain, the intersection of psychology and technology is creating innovative new entertainment vehicles that will be the future of how we all consume content.
Creating an “Unstoppable” Mindset: How Will You Impact the World?
Tom went from dead broke and out of shape, to building a billion-dollar brand. He completely changed his financial and physical circumstances by going on a decades-long quest to develop his mind as aggressively as a bodybuilder develops their body. Tom believes humans are the ultimate adaptation machine and will share how the mind can be sculpted like a muscle to expand any skill set and improve yourself, but also the world around you.
Building a Billion Dollar Brand: Inside the Hypergrowth of Quest Nutrition
How did Tom and his team achieve an unheard-of growth rate of 57,000% in 3 years, taking Quest Nutrition to a $1 billion valuation in less than 5 years? Hypergrowth. From day one, the company identified their purpose and focused 100% of all efforts on that goal, to deliver as much value to the customer as possible. Tom describes how thinking of your customers as investors can help your business thrive and shares insight into the journey of building the Quest Nutrition empire. He’ll help you discover your brand’s purpose, and turn on hypergrowth for your business too.
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