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Ginger Hardage
Ginger Hardage recently retired as Senior Vice President of Culture and Communications at Southwest Airlines after an illustrious 25 years, where she served as a member of the CEO's executive leadership team. At Southwest (the nation’s largest airline), Ginger led a team of 150 people responsible for building and sustaining the organization's legendary culture and communications enterprise.
Recognized by many as a foremost global authority on building and sustaining organizational culture, Ginger was responsible for the activities that nourished the culture and the internal and external communications function. At Southwest, Ginger was a tireless ambassador of the world-famous Southwest Culture, leading to honors like 23 consecutive years on FORTUNE’s “Top 10 Most Admired Companies in the World” list. Most importantly, Ginger helped champion the values that have made Southwest a culture of enduring greatness – we put people first, we treat customers like family, we nurture our…
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Attract + Engage + Retain: Winning the Talent War
An organization is only as strong as its people — and that’s why winning the war to attract, engage, and retain top talent is so crucial to organizational success. With a 96% employee retention rate and decades on multiple lists as a Top Employer, Southwest Airlines has been a standout Employer Brand since before the creation of that buzz phrase. And now former Chief Culture & Communications Officer, Ginger Hardage, is pulling back the curtain on how Southwest attracts, engages, and retains their extraordinary (and extraordinarily loyal) workforce. In this keynote from Ginger, you will glean the timeless strategies that have led to Southwest’s acclaimed success in the people arena, stay current on other top strategies from leading companies, and learn how to apply them to your own organization.
It’s OK to Smile at Work
Most of us agree that the culture of an organization is something that must be intentionally designed. The strategies and principles behind an organization’s culture must have champions, leaders who are decision makers and influencers and can impact the values and practices for employees. However, what about all of the employees who aren’t in charge of culture? Is there a place for entry level sales associates, finance and legal managers, and administrators to impact culture?
The answer is absolutely yes, and in this talk, Ginger will speak on how every single individual can play a role in shaping and reinforcing the cultural values of their organization. Ginger believes that it’s okay to smile at work, and that sometimes something as small as a smile can create a ripple effect on a company’s culture.
Waking the Zombies
How many people do you know who are “workplace zombies?” They show up, get tasks done, and earn a paycheck, but the lights aren’t all the way on. These workplace zombies - doing all right on the outside but checked out on the inside - are signs that a culture is on its way to being dead. And it’s happening more than you may think - Gallup estimates that only 31% of the US workforce can be described as truly engaged.
But there is hope! Leaders can impact change in the cultures of their organizations and awaken the zombies. In this talk, Ginger will lead you through steps you can take to transform your culture from one with disengaged employees to one who are bought into the mission of your organization, excited to come to work each day, and alive inside.
The Power of Purpose
If we look back to our parents’ and grandparents’ generation of organizations, winning was often defined quite simply - as producing the most widgets for the least amount of money. Profits along were the name of the game to companies and a paycheck was all that mattered to employees.
But times have changed. These days, leaders understand deeply that aligning their organization to a deeper, rooted purpose - and ensuring that their employees and even customers are bought in to this purpose - is critical. Purpose mobilizes an organization in a way that profits alone cannot; today’s most successful companies consistently thread purpose and values throughout their organizations, including hiring, training, customer delivery, and performance management. In this talk, Ginger will inspire with insights from category-leading companies that are harnessing a well-defined purpose to propel their success.
Building a Brand from the Inside Out
What do you think about when you think about a brand? A logo? A website? A stock symbol? Maybe. But these are just expressions of a brand; they are not what brings a brand to life. So if not these elements, what is the most important thing when we think about our brands? Ginger has a simple answer - people.
In this inspiring talk, Ginger discusses why employee engagement is the single most important element when any of us are thinking about our brands. She knows that the way an organization behaves on the inside will find its way to the outside, and that the true character of any company is expressed by its people. In “Building a Brand from the Inside Out,” learn from this 25-year Southwest Airlines veteran about creating an “employee first” culture where employees are engaged, act like owners, and are connected to their organization’s purpose.
Unstoppable Cultures: Creating and Sustaining Organizations of Enduring Greatness
Every company has a culture. For some, it's a culture of innovation - new, never been done before ideas. For others, it's fun (birthday cakes and costumes are often involved). For some, it’s toxicity and gossip. There are cultures that celebrate loyalty, hard work, or profit above all else. There are cultures that are both intentional and accidental. There are cultures that draw people in and ones that drive people away. There are cultures that detract from the mission of the organization, cultures that must be overcome or compensated for, cultures that derail or dead end. Surely, you can resonate with at least one of those descriptions.
But then, there are cultures that are unstoppable. Unstoppable Cultures put people first, are consistent in nurturing their culture through systems, and are relentless in storytelling. In this signature talk from Ginger, she will walk you through these critical characteristics of unstoppable cultures. You will undoubtedly leave with both practical and inspiring ideas on how to begin the journey of building the culture you always dreamed of for your organization.
What is Ginger Hardage's speaking fee?
The typical range for Ginger Hardage's speaking fee is $25,000–$65,000. The low end of the fee range represents their standard virtual fee. The high end of the fee range represents their standard fee for a US-based in-person speaking engagement. Appearances which require an extended schedule of activities or international travel will possibly exceed this fee range. Speaker fees update frequently. To receive a personalized quote for Ginger Hardage to speak at your event, please consult with a Key Speakers advisor for up to date information and assistance.
What factors influence the speaker's fee?
Other factors that influence a keynote speaker's fee include their reputation, expertise, demand, experience, duration of the presentation, travel requirements for the event location, and any additional services, activities or customization options they offer.
Are travel expenses included in the speaker's fee?
Travel expenses are typically not included in the listed speaker's fee and are quoted separately. If the speaker needs to travel internationally, fees will be higher. These expenses may include airfare, accommodation, ground transportation at home and in the event city, and meals. We can provide more detailed information about travel expenses and arrangements once you've selected a speaker.
How do I book Ginger Hardage for my event?
The speaker booking process typically involves the following steps:
- Browse our website or reach out to a Key Speakers advisor through our website to explore speaker ideas.
- Select a keynote speaker based on their expertise, experience, and suitability for your event.
- Contact Key Speakers to confirm the speaker's availability, fees, and any unique requirements. We can also help negotiate fees and terms.
- Submit a firm offer to extend the invite to your speaker. These details will be used to create an agreement once the speaker accepts.
- All parties coordinate and finalize the terms of the booking, including contract terms and conditions.
- Confirm the booking by signing the contract and making the necessary payments.
What types of events do keynote speakers typically speak at?
Keynote speakers can speak at a wide range of events, virtual or in person, including conferences, corporate meetings, industry conventions, seminars, workshops, fundraising galas, educational programs, and other special occasions where an inspirational or informative address is desired.
How do I select the right keynote speaker for my event?
When selecting a keynote speaker, consider the following factors:
- The speaker's expertise and knowledge relevant to your event's theme or industry.
- Their speaking style, ability to engage the audience, and deliver impactful messages.
- Past client testimonials, reviews, or references.
- The speaker's availability and fee within your budget.
What are the payment terms and conditions?
A deposit is required upon signing the contract, with the remaining balance due 2–4 weeks before the event. If the event is taking place within 30 days, the full balance is due upon signing.
How far in advance should I book a keynote speaker?
It is generally advisable to book a keynote speaker as early as possible, especially if you have a specific speaker in mind or if your event is during a peak season holiday. Ideally, booking a speaker three to six months in advance can increase the chances of securing your desired speaker.
Can you help me with the logistics and technical requirements for the speaker's presentation?
Yes, we can assist you with the logistics and technical requirements for the speaker's presentation. We stay actively involved during pre-event planning to coordinate with you and ensure that the necessary audiovisual equipment, staging, lighting, and other technical aspects are in place for a successful presentation.
Are there any special requirements or accommodations that need to be considered for the speaker?
Keynote speakers may have specific requirements or accommodations that need to be considered, such as travel arrangements, accommodation preferences, dietary restrictions, or accessibility needs. Some speakers have a performance rider we include in the contract, others have minimal requirements.
Do keynote speakers offer customization options for their presentations?
Yes, many keynote speakers offer customization options for their presentations. They can tailor their content, examples, or case studies to align with your event's theme, industry, or specific audience. Discuss your customization needs with us so we can guide you accordingly.
Can the speaker participate in pre-event activities such as panel discussions or Q&A sessions?
Some keynote speakers are open to participating in pre-event activities such as panel discussions, Q&A sessions, or meet-and-greet sessions. Please share your specific requirements with us during the firm offer phase, so we can work on getting you everything you need.
How long is a typical keynote speech?
The duration of a standard keynote speech can vary depending on the speaker and the event's schedule. Typically, keynote speeches range from 30 minutes to 90 minutes, including any Q&A sessions or interactive elements. Some speakers can accommodate half or full day sessions and extended keynotes. Discuss the desired duration with your representative to determine the appropriate length for participation.
Can I provide feedback or reviews about the speaker's performance?
Yes, we encourage and appreciate feedback about the speaker's performance as well as our services. You can share your feedback via email after the event, or via our survey feedback form. Your feedback can help them improve our services and assist other clients in making informed decisions.
Are there any discounts or special offers available for booking multiple speakers or multiple events?
Often, yes. It's worth inquiring about such possibilities with your Key Speakers representative to explore any available cost-savings options.
Why book Ginger Hardage though Key Speakers?
- We provide a comprehensive service that takes the guesswork out of hiring a speaker—from speaker selection to logistics to post-event feedback. We know you have lots of responsibilities on top of finding and coordinating event speakers, so having a committed and proactive partner on your side that is an expert with the talent booking process is crucial. Every time you book a speaker with Key, your dedicated events manager will support you throughout the entire planning process. We work closely with you from speaker selection to post-event success and always ensure that your needs are addressed first.
- We help you negotiate contractual details such as speaker fees and travel terms so that you end up with the most favorable deal. Leave the fine print to us so you can focus on other aspects of your event. Key Speakers mediates and absorbs some of the contractual risks that inherently come with booking a keynote speaker.
- With our highly communicative booking and proposal model, you'll never be left in the dark with the status of your speaker. We pride ourselves on speedy response time and always keep you updated on all new developments relating to your event. Our experienced agents are personable (after our morning coffee!) and always eager to do whatever it takes to secure a fantastic speaker for your event.
To put it simply, Key Speakers is your one-stop resource for finding, booking and managing speakers for your event. We do the heavy lifting for you. Our dedicated and knowledgeable advisors ensure that your speaker's message and personal brand perfectly align to your event objectives.
Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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