In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.
A few findings in Sally’s research:
*Your personality uses identifiable patterns of persuasion
*When you fascinate customers, they’re more likely to trust and respect you
*Fascinating brands can charge up to 4x more than commodity brands
*Companies that fascinate employees have higher productivity
*Women will spend more to be fascinating than they spend on food and clothes
*Rather than measuring how you see the world, she measures how the world sees you
How Sally fascinates audiences:
Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Recent clients include Intel, Cisco, Million Dollar Round Table, GE, New York Life, YPO, and Intuit. Her audiences ranging from Fortune 500 CEOs to entrepreneurs in Saudi Arabia.
Inside the Career:
Growing up with the last name Hogshead would give anyone an unconventional point of view. After graduating from Duke University and starting in advertising, Sally was named “the most successful junior copywriter of all time.” At age 27 she opened her first agency, and went on to conquer the worlds of branding and marketing.
Sally’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. She toured the country as a spokesperson for CareerBuilder.com, teaching how to apply strengths at work.
Her next book, FASCINATE, was published around the globe, earning Sally a frequent spotlight in major media including "Today Show" and the New York Times. The press describes Sally as a “marketing icon” who has “changed the face of North American advertising.”
In 2013, HarperCollins will publish Sally’s new book, HOW THE WORLD SEES YOU: From First Impressions to Lasting Value.
Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.
Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion.
- CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
- The 9-Second Attention Span: How to Create a Fascinating Brand in Social Media and Beyond
We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. Tha’s the same as a goldfish! Your brand might only get 9 seconds to communicate a message especially in social media. Sally Hogshead has developed a research-based system to make brands more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, she teaches her step-by-step system for harnessing a consumer's attention. Lesson one: Stand out, or don't bother. Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain's hardwired fascination triggers. They will learn how to build trust and respect, out-think the competition, build word-of-mouth excitement in marketing and social media, and create raving, loyal fans.
- The Fascination Advantage: Unlocking Your Personality's Natural, Hardwired Strengths
Themed around her best-selling book of the same name, Hogshead offers her 7 triggers for captivation and persuasion, and compels audiences to ponder critical questions. Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? In answering these questions, Hogshead explores and explains fascination's irresistible influence and pinpoints the most powerful ways to influence decision making.
- HOW TO FASCINATE From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people.