Pam brings a passion for data, coupled with a need to understand what drives and motivates consumers, to Unity Marketing's syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Starwood, Tempur-Pedic, Infiniti, Lincoln/Ford, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, Seabourn and The Conference Board.
Her latest book is entitled Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, (Dearborn Trade Publishing, 2005) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior ( Dearborn Trade Publishing, 2004).
A highly-sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.
She also speaks in support of ideation, innovation, corporate sales and advertisers’ meetings, for clients such as Infiniti, Cartier, GM, Architectural Digest, Cornerstone Brands, Cargo magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.
She appeared recently on a CNBC special "The Costco Craze: Inside the Warehouse Giant." She also has appeared on NBC’s Today Show, CBS News Sunday Morning, CNBC, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.
- Understand the Mind of Today’s Affluent Consumer & Shopper
There is a paradigm shift happening within the affluent consumer market segment. Brands that embrace this change will position themselves to outpace their competitors for a generation to come. Brands that resist change by clinging to 20th-century definitions of luxury and affluence, meanwhile, risk being marginalized right out of business. Which side of history will your company stand on?
- Your Secret Weapon - For Retail
Researcher and author Pam Danziger explains how the traditional P’s of marketing have now evolved to the four E’s: experience, everyplace, exchange and evangelism. Brent Ridge, founder of Beekman 1802, joins her to demonstrate how his small farm evolved into a large online business with just one flagship store by designing “neighbor memory opportunities,” hundreds of new products a year and double- to triple-digit growth. Danzinger says that the core of it is storytelling: “You have to start with your story, what makes your store special … and translate it from the focus on you to the focus on your customer.”
- Why People Buy Things They Don't Need--So You Can Sell More
American consumers spend $3 trillion buying discretionary and luxury products and services. In today's consumer-driven economy we spend proportionately less on basic necessities and more on things based upon emotion and desire. Danziger delves into the psychology of consumer spending on things they don't need. Learn how consumers use 14 different "justifiers" to give themselves permission to make emotional purchases. She provides new ideas about how to stack the consumer's emotional-buying equation in your favor to increase sales. By uncovering the interior emotional life of the consumer, Danziger delivers actionable ideas and recommendations so marketers and retailers can devise new marketing strategies, competitively position their products, and craft persuasive advertising messages.