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Bert Jacobs
Bert Jacobs is Co-founder and CEO (Chief Executive Optimist) of The Life is Good Company, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. Bert and his brother John launched their business with $78 in their pockets, selling t-shirts in the streets of Boston. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.
Bert worked as a ski instructor and pizza delivery guy in Vail, CO before teaming with his brother John to design and sell T-shirts in college dorms up and down the East Coast. After five years traveling in their van together, the brothers officially launched Life is Good.
Early on, John and Bert were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of…
- Co-Create: The Secret to Building (and Keeping) Your Audience
Life is Good’s core message of optimism and resilience was inspired largely by its customers who, over the years, have shared hundreds of personal stories about how optimism has helped them in times of great adversity. As a result, the positive lifestyle brand has gathered a passionately loyal customer base–after all, they helped build it. From the company’s inception–starting with Jake, the smiley-faced Life is Good mascot–the Jacobs brothers have incorporated community feedback into the creation of their brand, and still continue to do so today. In this presentation, Jacobs shares lessons on co-creating with your community to build loyalty, relevance, and a deeply personal connection with your audience. - Positive Purpose.
More than ever, consumers are demanding brands they buy from are socially responsible. Jacobs shares the LiG story and inspires audiences to integrate a deeper meaning into their work... the authentic way. - Cultivating A Culture Of Optimism From The Inside Out.
Creating a positive customer experience begins first with creating a positive employee experience. Simply stated, happy employees make happy customers. Rallying customers behind your brand’s mission (and product) begins within the walls of your organization. In this presentation, Jacobs shares his experiences developing Life is Good from its humble beginnings–operating out of a van and selling on the streets of Boston–to the iconic lifestyle brand that now employees over 200 brand champions who truly believe in the power of optimism. Drawing on lessons of gratitude, openness, and compassion–which are vital to Life is Good’s company culture–this presentation will help employees discover their own sense of optimism by uncovering a deeper meaning to the work they do. Through simple mindset shifts, Jacobs will teach you how to grow a company culture that creates a positive experience for your employees, your customers, and beyond. - Embracing The Power Of Optimism To Innovate & Thrive In Times Of Change.
Business leaders see significant change ahead for their companies as 71% of CEO’s expect the next three years to be more critical for their industry than the last 50. Jacobs dives into creating a “yes, and” culture focused on opportunities (not obstacles) and brand-building that will stand the test of time.
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Are there any discounts or special offers available for booking multiple speakers or multiple events?
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Why book Bert Jacobs though Key Speakers?
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Remember that the specific details and offerings may vary among different speakers, so it's always recommended to consult with your Key Speakers representative for accurate information and assistance.
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