Johnny "Cupcakes' Earle
Award Winning Entrepreneur & Brand Hysteria Expert, CEO of Johnny Cupcakes
SPEAKER FEE RANGE: $15,000–$30,000 [FEE NOTE]
TRAVELS FROM: Massachusetts
If you dream of inspiring cult-like brand loyalty—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation. With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
If you dream of inspiring cult-like brand loyalty—the kind that involves mile-long queues and even permanent tattoos—Johnny Cupcakes is for you. The founder of the world-renowned tee-shirt brand Johnny Cupcakes, Johnny’s known for helping other people create blueprints for building brand loyalty, creating memorable experiences, and inspiring innovation.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.
Through his talks and creative consulting, Johnny shares how to start grow or reinvent your business or idea with little or no start up money. Johnny gives blueprints on building brand loyalty, creating experiences, and inspiring motivation.
With global store openings, thousands of customers with his logo tattooed on themselves, people who camp out for his products, and high-profile collaborations with giants such as The Simpsons, Power Rangers, and Nickelodeon, Johnny was named America’s #1 Young Entrepreneur by Business Week, Top Innovator in Retail by The Boston Globe, and featured in INC magazine as the CEO of one of the world’s fastest growing independent businesses.
Despite being in one of the most difficult product categories to stand-out in, and a founder of a brand when he was just 19 years old, Johnny’s solution to his business challenges was to create such a unique brand experience that his customers would loyally line-up around the block, time and time again, just to be able to sport his logo on their clothing.
Since then, through his talks and creative consulting, Johnny has shared his strategies with clients that include Apple, L’Oreal, Disney, IBM, Audi, Harvard University, Wieden+Kennedy, Marriott, and P&G.
Also a TEDx speaker, Johnny has been featured in media such as MTV, NPR, Forbes, WIRED, Newsweek, and as a case study in several branding and business books.
Through his talks and creative consulting, Johnny shares how to start grow or reinvent your business or idea with little or no start up money. Johnny gives blueprints on building brand loyalty, creating experiences, and inspiring motivation.
- Be Your Own Brand – The Ultimate Branding Tool Box: Johnny Cupcakes
If you were a product what box would you come in? If you were a business what uniform would your staff wear? In a world where millionaires are made on blogs, and a website review can break a billion-dollar business, what are you doing as a person in business to grow your brand? Nobody understands the power of a brand more than Johnny Earle and in this passion fuelled presentation he talks to employees, CEO’s and business owners on how they can generate a world-class reputation that is impossible to ignore. Key takeaways include:
•Shiny packages– simple tricks that you or your team can use to stand out
•Disruptive marketing– ways to create a buzz that people share
•First up– how to take a ‘great’ first impression and make it unforgettable
•Cut through– the messaging you can use to ensure you are remembered - Kickstarter – Empowering Entrepreneurs
So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage – including Johnny Cupcakes. So if you have the drive then this presentation will show you how to get behind the wheel and steer! With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality. Key takeaways include:
•Defining your brand– creating a product that people can believe in
•Money talks– how you can generate cash to get up and running
•Getting back up– how to fail in style, and get back up for more
•Keeping the focus–simple tricks for keeping your head in the game - Millennial Engagement - Contemporary Leadership
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials. There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers. Key takeaways include:
•Focus Pocus– when the stakes are high, how do we keep our teams focused and driven?
•Happiness Hypotheses– get your team to fall in love with what they do
•Supportive Leadership– how do we create a culture where failure is appreciated?
•Brand Alignment– simple tools to embody the brand in and out of work hours - Finding A Way
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base. There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers. - Inspiring Team & Customer Culture
We talk about ‘word of mouth’ advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team and externally by their customer base. There is no one that understands the mindsets of the customer than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of ‘brand obsessives’, team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled- over customers. - Viral Business – Inspiring Customer Loyalty
With each new launch the hysteria around the ‘Johnny Cupcakes’ brand continues to conquer the globe. The reaction goes from 10 block queues as anxious fans await for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding. Key takeaways include:
•Capitalizing on Cut Through– how to stand out in a saturated market
•Your Personal Brand– how everything about your first impression counts
•Experiential Drivers– creating employee, team and consumer experiences that people shout about
•Effective Innovation– taking existing genius and growing it!
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