For corporate audiences, Mr. Siegl’s keynote "Set Your Compass on Purpose" focuses on organizational mission as a success enabler, as revealed by the amazing evolution of Starbucks mission over the past 45 years and the vital contribution made in recent years by Starbucks' corporate social responsibility (CSR) initiatives.
Zev Siegl has developed six start-ups, including Starbucks Coffee and has served as consultant to the owners of 200+ new ventures and early-stage SMEs.
In recent years, Mr Siegl has presented to audiences at major events in Russia, Kuwait, The United Kingdom, Hong Kong, Malaysia, South Africa and, closer to his US base in Seattle, venues in Michigan, Pennsylvania, Ohio and Washington.
- Starting Starbucks: How One Company Disrupted an Entire Industry
The start-up story of what is now the world’s largest gourmet coffee company is an amazing one, packed with insights for all companies and entrepreneurs. Co-Founder Zev Siegl reveals in words and photographs the key lessons from Starbucks as a local success in Seattle that became the foundation for the totally disruptive global expansion we know today.
- Memorable Branding: The Secrets Behind Starbuck’s Start-Up
For its first store in Seattle in 1971, Starbucks three founders used highly effective market positioning, perfect customer service and aggressive promotion strategies. Co-Founder Zev Siegl reveals in words and photographs the secrets behind one of the world’s most memorable and easily recognizable brands as he tells the story of Starbucks’ original marketing and how it set the stage for a global success.
- A Perfect Blend: Meet Starbucks’ Extraordinary First Team
Hiring the right people is no easy task, but it is crucial to sign up top talent to ensure your company’s long-term success. Was the team the started Starbucks special? They were! Learn from Co-Founder Zev Siegl about the six men and women who in 1971 built the Seattle success that eventually conquered the world. Your audience discovers that it pays to have the right partners as well as hiring and retaining the right employees to grow your business.